BRAND PRESENCE, PARTICIPATION
AND SENSUAL DESIGN
You’re here, right?
That is:
right now,
you’re presenting,
you’re present:
you’re here?
When you’re walking a space, trying to create a place —
something unforgettable —
you need to be in here.
Present and focused, accounted for.
In a manner, the idea of being present is the highest state of designmind. You’re feeling it.
All.
There is a theory about comprehension, the holding of your self, in a place. There is a pattern, it’s a sensual patterning —
the rattling of sound,
the rhythm of touch,
the moisture of taste,
wafting scent,
what is seen in scene.
It’s a quieting down, a focus on the layering of the sensations of experience. Walk quiet, watch, learn and listen. How the floor sounds, the movement of the Sun, the sound of the street outside, breeze, trees, possible vistas.
The point is, to do that work,
you have to
be here.
Think about sensation as a sphere — everything you design can be a managed point design thinking. But it might be that
the thinking isn’t
about a
linear strategy alone, it has to be more to the movement of emotion.
Walk quiet — the quieter you walk, the more you feel holistically.
Watch — study the movements of yourself and others.
Learn — you ask questions,
sense the vibe
of this place.
And listen — you ask a question and hear how it’s answered.
There is
always more to an answer —
tone, pitch, body stance,
they all tell you something.
How the floor sounds —
is this floor hard, soft, smooth, rough or surfaced in some manner.
How would you change it?
The movement of the Sun — light will affect the space; it’s one way, one time; it’s another, another time. It changes.
Environments: the sound of the street outside — what’s happening; how does it change?
Movements: breeze — is there a movement in the air? Would you plan on controlling that?
Foliage: trees act as filtrations — light and air. And they change. They create a green light — then, in their transitions, they change — they move from a green luminosity to a skeletal patterning of trunks and branches.
What’s out there? Is there a view? How far can you see out there:
possible vistas?
What this all comes down to is an exquisite sensitivity to “hereness.”
When you think about designing,
the signature of your
design presentment,
what you’re putting out there — these are all holistic impressions.
That you can design.
And that you can experience.
Sensational.
TIM | GIRVIN LOS ANGELES
––––
EXPERIENCE DESIGN + PACKAGING
STRATEGIES | HOLISTIC BRAND, STORY & SCENT
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