Isn’t it so — that
you find your space —
and, it’s you, your story,
that will define and make your own place?
I walked into a painter’s workplace, a studio – in NYC. It was, to all expectations of pretense, a good studio, a study in loftism — a good look at a conventional “painter’s loft” — and lofty it was, about 10 blocks from the old GIRVINNYC.
I met with a team of designers — architects, doing work of actualized amazement around the world — while their space, actually, was relatively expected — neat, organized, designers in rows, computers like sentinels at every desk, models — and out there, a view of the river.
Nice. Expected.
I was in a law office and — expected.
I met with a restaurant team — and; whatever.
I was in a brand group’s space — and cool, but artless, soul-less, kind of like most others.
People care about where,
and how, they work, as well as
how they represent brand?
As I travel around the world, working in different places, I’m surprised by the lack of soul in those places, or the placing of “place-holder” artifice in their spaces. Let’s be arty!
Let’s be old money? Or, what?
Let’s be modern!
Let’s be rustic woody!
As we’ve commented before, the notion of space is one thing — that’s an environment and experience that is formless, soul-less, wide open, and nothingness. Place? That’s something more. That has soul, character, meaning, care — details and says something more.
When you think about
an amazing place —
what would that be?
Seattle or Portland?
Miami or Atlanta?
LA or San Francisco?
Frankfurt or Vienna?
Osaka or Tokyo?
Brand place:
work, or otherwise —
the coolest of the cool —
what’s at the top of your list?
I can think of places
here and there,
places where brands operate —
places where brand people work,
places that are amazing.
Places that are
marvel-worthy.
Weird cool,
unforgettable.
TIM | ATLANTA, GEORGIA
…..
G I R V I N | N E W WOWNESS
INNOVATION WORKSHOPS
CREATING STRATEGIES, PRODUCTS,
IDEAS FOR CHANGE.
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