SOUL, STORY, BRAND
In the history of the work of strategy and design, when it comes down to it, what have you done? Is it about the roaring financial success you have achieved? Or is it about the learnings, the journey, the sorting of experiences?
For my practice it is about the learnings, when you walk that road, what happened?
I see live people.
You go into the work with your eyes wide,
and what do you see?
To the notion of culture and vibe, the point might be
what lies inside that character.
Soul might be part of that exploration.
Soul is the sea,
it’s the journey point,
the bridge;
it’s the crossing portal from
one place to another.
And we all cross that bridge;
the point might be,
what can be seen in that voyage.
Warmth, truth, love, beauty.
The gesture lies in the story, what story is offered in that telling and the truthful soul that lies at the heart of that proposition.
I’m looking for that.
All ways looking.
TIM
…..
BUILDING TRUE BRANDS
MONSTER STRATEGY + MASSIVE ENTERTAINMENT =
E N C H A N T M E N T + B R A N D STORYTELLING