Search results for: type design
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Aug 31, 2009
Brand identity, integration, story and truth. I’ve spoken about the reach to true brands. What are they, what resonation have they with audiences and who cares about the story that they promulgate? I’m looking for true brands; and, in my own work,... Read More
by Tim Girvin | Brands, Concepts | Aug 4, 2009
What is the brand of place? I’ve thought, long and hard, about the idea of brand in place. Moreso, the concept of the contained generosity, in sharing, and the nature of the host, the hostess, in creating a place of content — made; that is: if... Read More
by Tim Girvin | Brands, Concepts, Designers, Interior Design, Luxury, Places | Jan 26, 2009
Exploring the concept of wellness in experience design and environmental graphics. Two years ago, we began working on the development of the Canyon Ranch Living® | Miami concept in Miami Beach, Florida. It’s open, as of a couple of weeks ago. To their position,... Read More
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail, Storytelling, Trends | May 11, 2008
Sometime back, after some midtown meetings, I’d been making my way back to the NYC Girvin office. And I came across this treatment for Chipotle, a McDonald’s concept investment. But the point is hardly about the opening collaboration in ownership (founded... Read More
by Tim Girvin | Brands, Concepts, Interior Design | Mar 13, 2013
Designing story, in place, the allegory of nature, space — in making a place I find myself in the study of the symbolic, the metaphorical — and, to the end, the magical. I recall when Apple defined the iPad as ‘magical.” An interesting choice... Read More
by Tim Girvin | Brands, Concepts | Jan 24, 2011
What do you know? The mystery of mind, message and meaning. I was thinking about that question — someone asked me: “well, what’cha know?” And I contemplated the depth of the question. It’s just as powerful as “what’s your... Read More
by Tim Girvin | Brands, Concepts, Designers | Dec 15, 2009
The savoring of acceleration — fast brand storytelling. Being one who is in the business of acceleration — the development of conceptions that speed, to market, into community, audiences, guest relationships, client spaces and beyond, the idea of... Read More
by Tim Girvin | Artists, General | Oct 19, 2007
design — the implementation of the signature, the marking, the descriptive curve, has always been that thing which crosses borders — for the sharing of one thing makes its way to another — it’s found here, signed, and extended there…and... Read More
by Tim Girvin | Brands, Concepts, Human brands, Marketing 2.0 | Aug 31, 2023
The quest for deep storytelling, brand narratives and customer relationships. For about 50 years since—and during—my college and early working days, I’ve given talks, workshops, team presentations to explore some lines of thinking around what we think about brands,... Read More
by Tim Girvin | Cool People, Human brands | Nov 5, 2012
The design strategy of simplification A friend, Stuart Balcomb, a musician and composer in Venice, California, reminded me of something, to design — and Steve Jobs. I worked as a consultant to Apple, at the behest of Steve Jobs in the late 70s, early 80s. I met... Read More
