Search results for: true brands
by Tim Girvin | Concepts, Storytelling | Mar 25, 2013
The Tiers of Brand Experience [Image above by Dawn A. Clark] In writing messages, related to brand and brand storytelling, like any legend-telling, the process of experience will be more than one strike and stroke on the tablet of messaging. It will be layers. There... Read More
by Tim Girvin | Concepts, Storytelling, Trends | Jan 16, 2013
The Letter form and the Design of Talismans Over the past several months, I’ve been talking to a younger person about the idea of the place of magic in a sub-current of popular culture [Supernatural;] in a manner, the interest in magic is an ever-popular... Read More
by Tim Girvin | Concepts, Marketing 2.0, Places | Dec 21, 2012
How to plan and design a menu? Key is close collaboration — and knowing the diner, the experience strategy, the character of illumination, stylistic consciousness, and the budgeting of items in relation to the financial strategy of the brand. A menu, like the... Read More
by Tim Girvin | Cool People, Designers, Places, Trends | Nov 19, 2012
Doing good, as a contributor to community, in design — could be “helping me, helping you.” How would you improve life in NYC? How can you help? Anywhere? As a pro bono designer? There’s nothing [as it seems to me, these days] as challenging as... Read More
by Tim Girvin | Artists, Cool People | Oct 29, 2012
The rippling of Genius A friend writes from London — a visit to the Victoria & Albert show on the design ingenuity of Thomas Heatherwick. It’s not the first time that we’ve observed his shining light. Earlier, working in NYC, we’d noted his... Read More
by Tim Girvin | Concepts, Cool People | Oct 17, 2012
The sensuality of the book I was working in a remote, private room, the so-called rare book library at Girvin | Seattle. It’s a small space, and in this book room, the volumes start at about a yard from the floor, then rise up to somewhere around 10 feet. People... Read More
by Tim Girvin | Concepts, Cool People, Designers, General, Incubation | Jul 16, 2012
Building a wave, rippling out innovation and incubation strategies In the past, [1943 / Burbank] there was a team that built a remote, offsite-working, brainstorming and product innovation model called the skunkworks. Supposedly, the origination of the skunkworks... Read More
by Tim Girvin | Concepts, General, Motion Pictures, Storytelling | Jun 11, 2012
SNOW WHITE AND THE HUNTSMAN | Archetypes in storytelling, repetitive patterning in the mythic dimension The question and the quest for the lineage of story patterning. (in-theatre screen, street and subway shots / girvin) There is a story, in a story, in a story... Read More
by Tim Girvin | Concepts | Jun 15, 2012
The LINE OF THOUGHT — THE THINKING THREAD and the illustration of idea — the crossing, ruled chalkline, oftentimes, to care of messaging, is in the deep story of text. A drawing is illustrative, it’s the shining of an idea. Lustrous. But text is a... Read More
by Tim Girvin | Concepts, Places | Jun 6, 2012
There’s a distinction between the sensation of raw space, and the making of place – – a place to be, that can be, held. The nature of holding is about warmth, holding — being held. Etymologically, it might be offered that “relating”... Read More