Search results for: true brands
by Tim Girvin | Concepts, General, Marketing 2.0 | Jun 8, 2007
What about personality, to brand, to trend, to direction? Every time I connect with a brand, there’s a person involved. Funny, isn’t that? I believe sometimes, that we forget about that. We think about the business proposition; there’s a personality,... Read More
by Tim Girvin | Concepts | Apr 8, 2014
WHEN I GET CLOSER, I KNOW MORE As I touch something, I can feel inside. Isn’t it so, for you, that when you touch something, you know more? In a conversation, touching the person that you’re communicating with, adds a series of punctuations and pauses that... Read More
by Tim Girvin | Concepts, Interior Design, Marketing 2.0, Places, Storytelling | Feb 20, 2014
Thinking Through Journey and Customer Procession — the Strategy of Designing a Way for Guests, Clients, Experiencers of Your Story A key to storytelling will be journey. Like the finger guided on the progression of the type, and page arrangement, turned in the... Read More
by Tim Girvin | Designers, Storytelling | Feb 11, 2014
THE DEMOGRAPHY OF EVERYONE The Journey to Knowing Who You’re Talking To As a designer, you need to design to craft and tell stories, create messages and visualizations that connect with people. To link to people’s emotional points of gravity — that... Read More
by Tim Girvin | Scent | Jan 23, 2014
You smell. Where you go, where you’ve been, what you remember is what holds you. You have a scent, whether you’re wearing a perfume or not. And you’ve smelled things, places you’ve been, things you’ve remembered. What were they? The point... Read More
by Tim Girvin | Concepts, Designers | Dec 23, 2013
The Journal of the Practice There is one thing we cannot forget, and that is memory itself. In 40 years of actively designing, working on design and writing and speaking on design practice and innovation, I recall the labyrinthine journey of that involvement.... Read More
by Tim Girvin | Concepts | Dec 12, 2013
Designing spectacle SPECTACLE, LITERALLY, LIES IN THE EYE OF THE BEHOLDER. The more experienced the viewer is, the more that person has seen, therein the difference in the appearance of that which is seen, which is, literally, the spectacle. Studying spectacular... Read More
by Tim Girvin | Interior Design, Places, Trends | May 17, 2013
The Waves of Brand Story from the Light When I walk into a place, I think about what I feel. When I watch a person — in my room, my immediate space, I watch them wholly. When I look at, read a story, I try to sense it, that telling, before I do anything else. I... Read More
by Tim Girvin | Concepts, General, Storytelling | May 10, 2013
Studying the Eye, In sight and the Touch of Seeing The Rhythm of Insight, Seeing-In — 1000 Eyes — the brushstrokes of Storytelling, the Rippling of Imagination I was looking into the eyes of a dragonfly that I’d arranged on a mapping, a cartographic... Read More
by Tim Girvin | Concepts, Storytelling | Apr 29, 2013
Hand-ground pigment, split timbers, scent and the explosive splatter of haboku. When I draw, my senses are open, the touch of the paper, the splintering of the wood, the sound — the gasp, the clasp, the rasp of the stroke of the brush on the stock. We worked on... Read More
