Search results for: true brands
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Trends | Jun 8, 2009
What brands face, in Facebook? Many, if their culture is robust enough… In the metaphor of communing, there are layers — circles — of connections that we have with each other and our friends. A drop, ripples. Stories are told — they are shared,... Read More
by Tim Girvin | Concepts, Storytelling | Dec 15, 2016
The Alphabet and Evocation; drawing the letter; voicing the calling. Like anyone, I look for inspiration where I can get it. Even a letter. I got a note from some friends at the Oxford English Dictionary. It was about this word: “abracadabra” — and perhaps you’ve got... Read More
by Tim Girvin | Concepts | Aug 5, 2014
The Alphabet and Evocation; drawing the letter; voicing the calling. I got a note from some friends at the Oxford English Dictionary. It was about this word: “abracadabra” — and perhaps you’ve got the same one, since you might have friends there too. Earlier in my... Read More
by Tim Girvin | Concepts, Cool People, General | Jan 24, 2009
(www.goldenpaints.com/) Explorations on color, meaning and experience. And Michelle. Surely I can’t offer an presentment on the concept of the implication of color , the symbolism, let alone the depth of experience that exists in the trade on color trending... Read More
by Tim Girvin | Brands, Concepts | Feb 26, 2015
The Quest for Heart and Soul in Branding While it’s been suggested by some that “brands can’t have a soul,” it might be proffered that the inherent intimacy of branding to humanity imparts that they have a character that is imbued with a soul-like intentionality —... Read More
by Tim Girvin | Artists, Brands, Cool People, Human brands | Aug 20, 2013
Digging in, the brand archaeology of art, the person, the persona. When you work on a brand, people are involved. Sometimes, companies forget — they think: logistics, operations, planning, transportation, targets, quotients and quotas. For us — and... Read More
by Tim Girvin | Brands, Concepts, Designers, General, Interior Design, Luxury, Places, Retail, Storytelling | Dec 2, 2008
Exploring integrative identity and developmental work on the House of Orange, Valentino, Bardessono and Harvey Nichols | Jakarta — logo story in brandplace and other case studies. There’s an implication in the current realm of testing behavorial study,... Read More
by Tim Girvin | Brands, Concepts, Cool People, Trends | Dec 3, 2009
Examining the principle of integrated marketing, experience design, and the semblance of the sentient. I’d start with this poetic assemblage. Memories reach back. They are the string from the now, to the then. They link where we are, what we are, to what... Read More
by Tim Girvin | Brands, Concepts, General, Storytelling | Nov 7, 2009
Strategies of brand patterning, collaborative design and Girvin evolutions Design is about the embrace of change. And any brand, over time, has to freshly attach to the conception of transition in continuously and resiliently responding to shifts in the market. The... Read More
by Tim Girvin | Brands, Concepts, Human brands, Marketing 2.0 | Aug 31, 2023
The quest for deep storytelling, brand narratives and customer relationships. For about 50 years since—and during—my college and early working days, I’ve given talks, workshops, team presentations to explore some lines of thinking around what we think about brands,... Read More