Search results for: true brands
by Tim Girvin | Concepts, General, Storytelling | Apr 16, 2012
Time ticks as you walk in the dark, emerging or failing light — and you realize that your true reliable momentum measure is the sound of your heels — moment to moment: pavement, gravel, pea, grass, chipped woods, snow and ice. Each, a rhythm, a story. Here... Read More
by Tim Girvin | Concepts | Jan 24, 2012
the creative hunger, the force of passionate making raven, verb i"m thinking about the hunger that is beneath the hunger. I’m talking less about food and more about the notion of the food beneath food — that is, what drives the hunger itself?... Read More
by Tim Girvin | Concepts, Scent | Nov 17, 2011
ROUGH TRADE #2 The Sense of Scent in the Most Profound and Personal Encounter (The second of two essays on unusual scent strategies) The design of the scents of evocation and emulation, storytelling legendary experiences It’s been said that perfume is the... Read More
by Tim Girvin | Concepts, Storytelling | Nov 11, 2011
ONE | ONE –––––––––––––––––––––––––––––––– THE ONE ON THE ONE. THE TEN AND THE ONE ALONE. ONE. ONE. ONE. ALL ONE. THE RHYTHM OF THE ONES, AND ALONENESS. Doing the one, the one to one, one million Billion = Ones Oneness | 1ness | the 1 + 1 ––– Sometimes I feel... Read More
by Tim Girvin | Concepts, Interior Design | Jul 5, 2011
When I think about an experience, it’s always a mix of complex impressions. I absorb. I like to sit and watch — people, interacting with place and content. Sameness is less memorable. In the quest to create perfected brand conditioning, sometimes that... Read More
by Tim Girvin | Concepts | Mar 23, 2011
The impressed letterform: elegance, beauty, sensuality At the beginnings of my career, I’d studied with a letterpress jobber — first in Denver, then an old Linotype operator and finally in Olympia, at the Evergreen State College. I’d count that time... Read More
by Tim Girvin | Concepts, Retail, Scent | Dec 17, 2010
The study of scent, recollection and experience An obsession with scent: the fragrance of place It’s pretty clear, to anyone that works in the fragrance place of marketing, brand strategy, utilization of tactical “fume” in enhancing experience, that... Read More
by Tim Girvin | Concepts, Scent | Mar 22, 2010
Reaching into the soul of scent. The experience of studying scent is something that can go on for a lifetime. For me, it begins there — going back to the elemental memories of scents that simply struck a chord, early in my life, that taught the power of... Read More
by Tim Girvin | Designers, General | May 25, 2009
A voyage of inspired imagination. When you are young, you recall points of connection that are unmistakably remarkable, they are life changing — dynamically shifting you from one point of view to another. Or, they might too suggest moments of new discovering... Read More
by Tim Girvin | Concepts, General | Apr 27, 2009
Sure, I care what you have to say. I’ve been thinking about storms. Mostly because I thrive on storms. When a storm comes, I savor it. I relish the word, the nature of it – the overwhelming presence of the concept of the storm — and, of course, the... Read More
