Search results for: true brands
by Tim Girvin | Brands, Concepts, General, Trends | Jun 21, 2009
Fred R. Conrad/The New York Times Warmth, affection, connection, community: physical social networks and emerging branding trends. It’s been suggested that the phenomenon of teenagers hugging has something to do with Michelle Obama. She hugs everyone.... Read More
by Tim Girvin | Brand Mysticism, Brands | Jul 31, 2024
The Strategy and Design of Mystically-Inspired Brands In our history, we’ve had a string of opportunities to collaborate with brand partners who are different in their visioning of their enterprises— rather than focusing, for typical partners, on the notion of “how... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Dec 15, 2015
BRANDFIRE | Conceptions of Passionate Brand Leadership Exploring the detailed visioning of leadership in brand management. This article appeared in the June issue of Arcade | Architecture and Design in the Northwest. Fire. BRANDFIRE | A culture of passion What lies... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Trends | Aug 28, 2015
Tim Girvin and Jack Larsen, at his Park Avenue Studio A fashion archetype, reconsidered. It’s good to hear that the bow tie is coming back. Somewhere around ten years back I’d moved past that detail — the suit, the oxford shirt, the bow tie. That was a legacy fashion... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Mar 22, 2010
Exploring brand, story, authenticity and truth in cause-related marketing Every humanitarian cause reaches from the beginning, the heart of the person, in dreaming that dream, that change, that new dimension in experience that could change the world. It starts with... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Mar 19, 2010
Image reference The White House Brand, Desirée Rogers and Barack Obama brand management The concept of the alignment of the principles of human branding and political figures isn’t new, but it might be suggested that the strategic launch of Barack Obama was more... Read More
by Tim Girvin | Concepts, Designers, General, Retail, Trends | Aug 18, 2011
Thinking Craft, Materials Cutting and Computation I’ve been working on a series of journals. Recently, I’d been drawing from a iPad — and learning to craft formats and visuals that cross from photographic gatherings — and scribed, live,... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Dec 27, 2010
Passage, relevance and the scent of time. Brand re-invention, dissolution and reclamation. The pink bar of soap: 84 years of Camay. Photograph by Dan Neville. What happens when a brand disappears? Girvin brand backgrounder Working as brand strategists for Procter... Read More
by Tim Girvin | Brands, Concepts | Sep 8, 2015
T H I N G S T H A T W E F O U N D I N T H E F I R E Meditations on fire. On the poetry of the work. Finding fire. In the consideration of passing, things move on. Moments flicker. Friends pass. Teams evolve. Brands move. Miracles whorl. And new things come out... Read More
by Tim Girvin | Brands, Concepts | Apr 28, 2015
A Person, a Presence, a Brand I was working outside of the city, treasure-hunting. Actually, I was working inside a brand, their teams, looking for treasure — those glimmering and glistening points of compassed reference, the surveilled pin-pricks of a brand mapping,... Read More
