Search results for: true brands
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Trends | Aug 28, 2015
Tim Girvin and Jack Larsen, at his Park Avenue Studio A fashion archetype, reconsidered. It’s good to hear that the bow tie is coming back. Somewhere around ten years back I’d moved past that detail — the suit, the oxford shirt, the bow tie. That was a legacy fashion... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jul 8, 2015
Spelunking Brands There is a patterning that one can see in caves, the geolocational strata, stones, layers, sediments, ice, water, rivers and concretions — as an explorer of caves, it’s kind of like mountaineering inside mountains — interior alpinism, as in the... Read More
by Tim Girvin | Brands, Concepts, Storytelling | May 13, 2015
Love Brands: Relationships, Commitments and Storytelling. I did this installation, out on a cliff, away from everything, looking out — the deep blue sea. And the sun. And I was “looking through L O V E,” thinking about that ancient question: “who do you... Read More
by Tim Girvin | Brands, Concepts | Oct 7, 2014
In the game of games, resilience, strength, perception matter. So too in brands. To the allegory of sports, as a gamesman, I tend to contemplate allegory, conceptual alignments, metaphors. Think poetry. Flow. Focus. Speed. Strength. Perception. Flow: In the grace of... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jul 24, 2014
The Fire of Brand: Is there a story, in a story, in a dream, in another telling? Years ago I was talking to a innovations forum, a large confederated brand team at Procter & Gamble about the layering of brand, in story — this was downtown Cincinnati, Building One... Read More
by Tim Girvin | Brands, Cool People, Places, Retail | Jan 7, 2013
Building a brand around legacy and re-integrating authenticity in brand storytelling. I first met Jeff Chandler, speaking in a string of workshops for “young presidents [YPO] and executives on the notion of the “humanity” of brands, building brands... Read More
by Tim Girvin | Cool People, Human brands | Feb 24, 2011
Brand as Dream (Image from the Fabulous Nobody’s blogspot) In the decades of working with the inspired, the dreamers, the lovers, the ingenious and the intrepid — I’ve learned something: people — they make the brand. Brand is the fire of... Read More
by Tim Girvin | Artists, Cool People, Human brands, Storytelling | Sep 25, 2010
When We Are Mammoths: ARTPRIZE, Grand Rapids, exploring art brands, strategy and evolutionary storytelling Over time, we’ve explored the concept of the artist brand — the human brand that exemplifies the reach to actualized storytelling and organized... Read More
by Tim Girvin | Brands, Concepts, Scent, Storytelling | Sep 17, 2010
The classic buoy-shaped original bottle: Old Spice BRAND HISTORY, EVOLUTION, EXPANSION: THE LEGACY FROM SHULTON TO P&G. THIS blog is about scent. And brand. And story. And song… Play the Jingle! Speaking with a friend of mine, years back, Global Brand... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Mar 22, 2010
Exploring brand, story, authenticity and truth in cause-related marketing Every humanitarian cause reaches from the beginning, the heart of the person, in dreaming that dream, that change, that new dimension in experience that could change the world. It starts with... Read More
