Search results for: true brands
by Tim Girvin | BRAND MYSTICISM, Storytelling | Aug 29, 2024
Thinking metaphorically, there are plenty of symbolic allegories between the notion of brand building, design strategies, messaging and storytelling. You—brand designer, brand thinker, theorist, strategist—when you think of brand, the notion of a constructed and... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Places | Jul 13, 2022
THE ORDER OF PATHWAYS AND THE TOUCH OF THE MEMORABLE M A K E A M A Z E M E N T. As brand designers—as with any part of human creativity, “a making” or the construction of a visible object, the made art or the scribed breath of a poem—the point would be to answer this... Read More
by Tim Girvin | Brands, Concepts, Places | Feb 10, 2021
The Emotional Construct Of Brand Experience: The Wow Moment. CAPTURING WOW IN BRAND MANEUVERS Feelingness? You know the sensation, the moment of wow, which sets into play a kind of cascading—“wow, isn’t that something?” And, hopefully, it keeps going as—“will you look... Read More
by Tim Girvin | Brands, Concepts, Motion Pictures, Storytelling | Apr 15, 2020
BRAND DESIGN, INSPIRATION, CONSTRUCT AND MEANING The quest for the right place of brand identity—starting with strategic foundations of name, story, stance, personality and chromosomal attributes, integrative and experiential tactics—extends to look, and, inherently,... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Jun 5, 2019
THE WHORL OF IDEAS AND INSPIRATIONS. A brand is like a spiral—could be a channel, could be the opening of a drain, could be a spigot pouring forth—but in one way or another—it’s a channel: outflow, inflow. Its success will be the fluency of its convergence—the... Read More
by Tim Girvin | Brands, Places, Storytelling | Feb 27, 2019
DESIGNING PLACES: EXPLORING THE DEEP METAPHORS, SYMBOLS AND ARCHETYPES IN PLACES MADE RETHINKING EXPERIENCE STRATEGY In the journey of designing guest enchantment pathways, customer experience procession, there is one path to consider—step by step, what is the... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Jul 21, 2016
BRANDQUEST® INNOVATIONS AND NEW BRAND DEVELOPMENT Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Jun 30, 2016
Exploring the branding of hyper-caffeinated power drinks; what image is presented — what story found? And yes, why do I drink them? Montages by R.Bird In the last 20 years, I’ve had plenty of experience exploring drinking in Asia.From Tokyo to Seoul, from Bangkok to... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 29, 2009
Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise internationally, working on the edge of innovation,... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Dec 15, 2015
BRANDFIRE | Conceptions of Passionate Brand Leadership Exploring the detailed visioning of leadership in brand management. This article appeared in the June issue of Arcade | Architecture and Design in the Northwest. Fire. BRANDFIRE | A culture of passion What lies... Read More