Search results for: true brands
by Tim Girvin | Concepts, General, Luxury, Retail | Dec 13, 2007
I am looking for truth. Looking at finding truth. Looking for businesses — and people — that are about truth fullness. That the story that they tell is a robust expression of the inherent character of who they are. And in exploring that premise, I came... Read More
by Tim Girvin | Brands, Cool People, Luxury, Scent | Nov 15, 2007
I had the chance to connect with Aerin Lauder, the 40th floor, the GM building, 5th Avenue and Central Park South — for a tour of her grandmother’s offices as the presentation forum — gallery, rather — for her personal collection of objects for... Read More
by Tim Girvin | Cool People, General | Nov 14, 2007
11.12.07 Photo by Alex Erikson | Capezio Brands Dance Library of Israel at the Harvard Club. The annual gala this year awarded Paul Terlizzi, CEO of Capezio, its prize for outstanding achievement and contributions to the arts and dance community. And we’re proud... Read More
by Tim Girvin | Brands, Places, Storytelling | Sep 9, 2007
When you look, you find. In working on a brand development project in eastern Washington, I was walking their vineyard to get, literally, the lay of the land. And, I’m looking for what lies beneath, what lies inside the brand story. And in any brand development,... Read More
by Tim Girvin | Brands, Concepts | Apr 24, 2014
THE SOULFUL BRAND There is a proposition that a brand can have soul. That a brand, as a presence built by humans, can have a warmth of intention. Intention is the grasp, literally, to stretch out. What does the reach of a brand re-present? Any brand starts with an... Read More
by Tim Girvin | Brands, Cool People, Motion Pictures | Apr 10, 2014
Designing the Alphabet of the Film, “The Matrix.” The metaphors of threading, rain, flow and the loom of meaning in context Working with Warner Brothers, Joel Silver and the Wachowski siblings on “The Matrix” was a highlight in a string of... Read More
by Tim Girvin | Brands, Marketing 2.0 | Mar 11, 2014
And Recall the Old Strategies of brand innovation and evolution patterning. Newness. Wowness. Feelingness. Going forward and going back in the quest for the newness of change. IN THE JOURNEY OF ANY ONE, THE QUEST FOR THE NEW WILL BE IN THE HEART, AND THE HEAT, OF... Read More
by Tim Girvin | Brands, Concepts, Designers, Motion Pictures, Retail | Oct 21, 2013
Identity, Story & Experience Design When you think about a game, it invariably is about play. Play and game. And, are you having fun? A quick play: see Girvin’s gaming movie and specially commissioned sound track. What is play? What is game? Play is an old... Read More
by Tim Girvin | Brands, Concepts | Dec 19, 2013
As you explore the perimeter, you scout the range of the work. In our working experience, and in being a Scout and the magnetism of sensation, you need to get close in, first hand, to understand the nature of a brand, its people, its culture; it won’t be... Read More
by Tim Girvin | Brands, Concepts | Nov 21, 2013
Branding and The Court of Boom: Design + Squash Racquet Play More than 20 years back, I began to train for the game of squash. I was looking for a complicated, high-fitness game, that was as much about physical stamina and agility as it was about craft — the... Read More