Search results for: true brands
by Tim Girvin | Brands, Interior Design, Places, Storytelling | Nov 14, 2008
Exploring brand storytelling for restaurant experiences, notations and process. I’d met Antonio Corsano on a recommendation, or a referral, from Paul Bertolli. I’ve talked about this marvelous person in the past. The work with Paul, of course, was building... Read More
by Tim Girvin | Brands, Retail, Storytelling | Sep 19, 2008
Tom Barbitta is a friend of mine. A friend, as a client — a friend as an fellow explorer of story. A brand explorer. He believes in the power of story as a link to building relationships with people. Brand, in story, is solely about that — linking people... Read More
by Tim Girvin | Brands, Concepts, Motion Pictures, Places, Storytelling | Sep 18, 2008
Exploring the illusory: branding ghosts and the veil of what is beyond… I’d been fascinated by the concept of the ghost – and the ghostly – for decades, since I was a kid. The magical, the mystical, the mysterious. Actually, my first big book purchase,... Read More
by Tim Girvin | Brands, Motion Pictures, Trends | Jul 21, 2008
Exploring brand in the context of experience design and impression: movie picture brand strategy. I’ve liked Christian Bale’s impression of Bruce Wayne since the beginning; but I’m anticipating that Christopher Nolan drives a great deal of the... Read More
by Tim Girvin | Brands, Cool People, Scent | Jul 13, 2008
Exploring layering in brand story — what is the story, the brand, the person, the work? In Firenze, I had a chance to spend some time with someone that I’ve admired for a long time — Jon Bresler. Founder of LAFCO. Jon Bresler in the atelier of... Read More
by Tim Girvin | Brands, Places | Jul 9, 2008
Exploring brand and myth in spa positioning: Terme Di Saturnia. Where does the myth begin? Who becomes the legend — most? Where is the brand heart genuine? Brand, mystery — I’m wondering about mythic dimensions in brand. And when there’s a... Read More
by Tim Girvin | Concepts, General, Trends | Jun 27, 2008
Exploring the branding of hyper-caffeinated power drinks; what image is presented — what story found? Montages by R.Bird In the last 15 years, I’ve had plenty of experience exploring drinking in Asia. From Tokyo to Seoul, from Bangkok to Jakarta,... Read More
by Tim Girvin | Brands | Jun 18, 2008
I was recently in München (May 2008) with my family visiting friends, and trying to decide where to go with our 8 month old after hitting all of the usual places. Our friends suggested the BMW Museum – and my first reaction was to suggest to Paul that he take... Read More
by Tim Girvin | Artists, Brands, Concepts, Designers, Scent, Storytelling | May 14, 2008
Brand experience is always about gathering content and pointing — even in synaesthetic context — to all of them. The notion of synaesthesia is about sensations crossing modality, from one sense to another. This concept of merging sentience speaks to... Read More
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail, Storytelling, Trends | May 11, 2008
Sometime back, after some midtown meetings, I’d been making my way back to the NYC Girvin office. And I came across this treatment for Chipotle, a McDonald’s concept investment. But the point is hardly about the opening collaboration in ownership (founded... Read More