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Blog: Listening to the hand

Seeing stories in Brands, Design and Gesture. As a leader of workshops, and team-related branding sessions, I tend to watch my teams very carefully. My last blog spoke to listening, and appreciative observation— how to study the evidences of emotion in the gestures of...

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Project: Duke’s Mayo & Dressings

Duke’s Mayo & Dressings The Challenge Spreading the word Now and again we get the opportunity to work with a brand has very deep roots. Duke’s Mayo goes way back. 1917, Greenville South Carolina, Camp Sevier: a temporary training base for National Guard soldiers...

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Blog: THE MIGRATION OF SYMBOLS

THE REPETITION OF DESIGN AND SYMBOLICAL PATTERNING: ALLEGORICAL BRAND DESIGN. IN THE EXPLORATION OF THE DESIGN, PRINCIPLES OF EXPRESSION AND THEIR TRANSLATION OF IDEAS, THERE ARE PATTERNS THAT EMERGE. In the journey of the work, the act of designing—that is, the...

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