Search results for: true brands
by Tim Girvin | BRAND MYSTICISM, Brands, Cool People, Interior Design, Scent | Mar 10, 2022
Designing for perfume—the detailing of scent-related *experientiality: D I P T Y P Q U E. When I see things, invariably I smell them. When I touch things, I hear them. It’s a trait of curiosity—it’s one thing to see things, it’s another to touch them, still another to... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Cool People, Designers, Interior Design, Luxury, Places, Retail | Feb 7, 2022
HERITAGE BRAND DESIGN AND SYSTEMIC PATTERNING More than four and a half decades ago, 1976, I pitched the idea of integrative branding to the Creative Director at Nordstrom, Dan Holland, and I presented again—this same thematic strategy, later to Claudia Milne, then... Read More
by Tim Girvin | Brands | Sep 22, 2021
BRAND RISK AND THE ADVENTURE OF ADVANCEMENT These days, who’s not fearful? Things feel uncomfortably out of control, challenging events are happening. Talking to some, this could be an exemplar expression for last year. Then too, speaking with others, it could’ve been... Read More
by Tim Girvin | BRAND MYSTICISM, Incubation, Storytelling | Dec 16, 2020
BRAND OBSERVATIONS, PARTICIPATION IN WATCHFULNESS. In the past, in my observations of brand experiencers, it has been a long journey—and a string of compelling notations of learnings about people and how they relate to brands. I think back to my beginnings, working on... Read More
by Tim Girvin | Brands, Concepts, Places | Oct 22, 2020
ANY BRAND HAS TO THINK ABOUT ITS PLACE—THE PLACE THAT IT MAKES: HOW PEOPLE EXPERIENCE IT AND HOW THE STORYTELLING THAT IS REVEALED—AND, IN THAT, HOW THAT FEELS. I learned about brand and place-making earliest in my career—at the very beginning—college trade—painting... Read More
by Tim Girvin | Brands, Interior Design, Retail, Trends | Aug 5, 2020
STRATEGIES OF CUSTOMER EXPERIENCE, JOURNEY AND RETAIL PLACEMAKING. Everything’s boarded up, downtown Seattle and Capitol Hill. As Seattleites, we protest. We don’t like something, we will let it be known. Things do get out of hand—by some, not the others. There are,... Read More
by Tim Girvin | Concepts, Storytelling | Jan 22, 2020
THE EXAMINATION OF INTENTION, PASSAGE AND MEANING— THE BRAND, THE STRATEGY, THE JOURNEY. IF YOU’RE LOOKING TO FIND THE DEEPER SIDE OF BRANDS, WHAT ARE THE RITES OF PASSAGE—GETTING THERE: CLOSER TO SOUL, HEART, INTENTION, DIRECTION? CAN BRANDS LIVE—could they be alive?... Read More
by Tim Girvin | Concepts, Storytelling | Aug 14, 2019
THE ART OF GETTING LOST. BRAND STRATEGY, GETTING LOST AND THE JOURNEY TO BEING FOUND. ALL THAT WANDER SHALL BE FOUND The Quest for Metaphor, Personal Symbolism and the Iconography of Journey IN THE WORK ON BRAND, THERE’S AN EMERGENCE: ENTERPRISES THAT LOSE THEIR WAY.... Read More
by Tim Girvin | BRAND MYSTICISM, Cool People, Motion Pictures, Storytelling | May 24, 2019
BRAND MYSTICISM IN CINEMATIC STORYTELLING: working in the motion picture industry, you see patterning. Imagery above from LionsGate|Summit There are arcs of narrative lines, plot structures—character intercessions, ascensions and descensions of protagonist figures, as... Read More
