Search results for: true brands
by Tim Girvin | Brands, Cool People | Feb 9, 2009
I’ve written about my connection with Steve Jobs several times. Working with him at Apple. Working with him at Next. Working with him at Apple. And my link to him is about looking for ways to tell his story in the context of his brilliant evocation of design and... Read More
by Tim Girvin | Brands, Concepts, Luxury, Motion Pictures | May 26, 2010
Examining Vehicles and Brand Placement Automobiles represent a fabulous concretion of brands synchronized to complex emotional and value constructs. Cars contain far more than conventional brands, they are emotive in the context of containment. They exemplify a sense... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 21, 2009
Exploring the creation of brands > innovations strategy The initiation of my relationship with many brands has come on the locus of change. Fast change, in branding. Working with P&G, Nintendo and Nabisco started with innovation and acceleration programs. It... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands | Jan 12, 2016
David Bowie | Passionate Blood: the emergent hunger of the darker side and the Quest for Light. Exploring the quest of Light and the Dark — the preternatural (brand). I’ve made some observations in the past, about the patterning of passage: people die; and human... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Trends | Jan 9, 2012
Brand genetics: starting with leadership, the lessons and coding of story and communications, rippling from the one — to billions. Tim Westergren, the genetics of sound, legacy and the one to the one. Opening the box of Pandora, nearly ten years back, I’d... Read More
by Tim Girvin | Brands, Storytelling, Trends | Jul 20, 2006
There are a couple of trends that I perceive, in working in this space of consumer communications and brand representations. First, it’s clear that there are continuously emerging “new brands”, which might be “repositioned” old brands.... Read More
by Tim Girvin | Brands, Cool People, Human brands, Retail, Storytelling | Aug 25, 2011
Leadership passion — the commitment of crazy brand love in powering the direction of business There are plenty of stories about CEOs that are so crazy in love with the premise of their work that they simply can’t disconnect from the evolving contribution... Read More
by Tim Girvin | Brands, Human brands, Marketing 2.0, Storytelling | Jun 11, 2007
There’s an interesting positioning here — to the concept of the elevator pitch. And while I don’t have a elevator pitch, or a request for money, I do have a modeling that relates to your premise. So, a framing. Brands are about people. And we know... Read More
by Tim Girvin | Marketing 2.0 | May 28, 2008
Seoul, Korea Patrick Byers is the CEO of an Eastside marketing concern called Outsource Marketing — he creates marketing solutions in and out of house — and has been exploring the concept of the responsibility of marketing on his very good blog The... Read More