Search results for: true brands
by Tim Girvin | Brands, Storytelling, Trends | Aug 11, 2021
IN THE VISIONING OF DREAMS—AND WHAT NARRATIVE CAN BE BUILT AROUND THEM—CALLING AS A COMPASS POINTING TO TRUE NORTH: THIS IS THE FUTURE, AND LEADERS COME FORWARD. Everyone knows this about leading, it’s pretty simple: “if you’re the leader, you’re the one in front,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jul 7, 2016
And the Layering of Marketing Focus in SINGULARITY, ATTENTIONALITY, INTENTIONALITY | THEIR STRATEGIES IN BRAND DEVELOPMENT Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Designers | Aug 11, 2015
Qualia: Yves Klein International Blue, Beauty and States of Being. Examining Sensation[alism,] Perception, Beauty and the Story of The Brand — human, color and otherwise Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail | Jul 27, 2012
T H E S T O R Y O F C H R I S P F E I F E R — A M A N A N D A D R E A M AND FRANK’S REDHOT! What if you had a dream — the perfect new beverage composite — a packaged innovation? How would you make it so? Happily... Read More
by Tim Girvin | Artists, Brands, Concepts | Oct 15, 2010
Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves Klein Rue Gentil-Bernard, Fontenay-aux-Roses, October 1960. When the experiencer comes to the sensing of color, even brand color, what is the grasp, the embracement of... Read More
by Tim Girvin | Brands, Cool People, Luxury | Jun 1, 2010
Ermenegildo Zegna’s Vellus Aureum Luxury strategies and authentic truth. Making things by hand is a disappearing legacy. And even to the concept of the most luxurious, the idea of an object being completely handmade is a vanishing tradition. The concept of... Read More
by Tim Girvin | Cool People, General, Luxury, Storytelling | Dec 17, 2007
Elle Magazine I’d read the news about Claude Chirac in the past, studying her — in the political management of her father, Jacques Chirac. While she’s been defined as chilly, the fist of steel in an Herm glove, I believe that her character has more... Read More
by Tim Girvin | Brands, Concepts, Motion Pictures, Storytelling | Nov 14, 2024
The world of brand extends to crime-fighting. In our history, we’ve consulted for various police agencies, patrol and security groups, building brands around protection of assets, people and their communities. It takes a particularly assertive sense of... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Retail | Nov 16, 2022
YOU MAKE YOUR WAY—IT’S YOUR MAPPING, YOU MARK THE WAY FORWARDS— A PATHWAY THAT YOU TAKE, AND YOU ACTIVATE YOUR FIRST STRIDE FORWARD. To get somewhere, it’s up to you to take the first step. That, of course, speaks to your life— the journey you’re on, what you’re... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 9, 2020
IN THE JOURNEY OF BRANDING—AND THE VISUALS AND MESSAGES THAT ARE PART OF ANY BRANDING INITIATIVE—THERE IS, INVARIABLY, A MESSAGE INSIDE THE MESSAGE. THERE’S A STORY IN THE STORY, THERE’S A TELLING INSIDE THE NARRATIVE. I believe that I first experienced this in the... Read More
