Search results for: true brands
by Tim Girvin | Concepts | Jan 4, 2022
GIRVIN IDEATOR® NEW BRAND DEVELOPMENT, INNOVATION AND NAMING. There are two sides to the issue of a name—one is “hey you, what’s your name?” Or, “my name is…” The other is, “I call your name…And I know your truth, you are mine.” One might say that the ancient strategy... Read More
by Tim Girvin | Brands, Interior Design, Places, Retail | Sep 22, 2014
Exploring Retail Architecture, Metaphor and Magic. I had a chance to observe the strategic evolutions of Nordstrom’s brand presence in my friendship with Dawn A. Clark, AIA LeedAP — lead architectural strategist and team leader in the newly evolving architectural and... Read More
by Tim Girvin | Artists, Brands, Motion Pictures, Storytelling | Nov 2, 2008
Martha Holmes | Jackson Pollock Time©1949 Steve Lopez and Nathaniel Ayers: exploring concepts of the visual language of creativity, music, madness — and the warmth of humanity in redemption. “Madness is the salt that keeps good sense from rotting.”... Read More
by Tim Girvin | Concepts, Cool People, General, Scent, Trends | Mar 15, 2008
Everything smells. Every thing — scents. There are layers to scent in experience. It’s all about what you remember, what you hold — what scene, seen? What there was, in experience, that lent you to some level of exposure. That recalls — that... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Luxury, Places, Retail | Nov 14, 2007
Consider this — three remarkable women, each dramatically challenged by trying health related experiences, each finding new truths in combining allopathic and naturopathic cures by exploring new models in healing — and creating a business around them. And... Read More
by Tim Girvin | Brands, General, Places, Retail, Trends | Sep 26, 2012
Sometimes the best restaurant concepts are the simplest, the most honest, the most direct. They go back to the heart of giving, exchanging and trading enterprise. Asking the core questions — Why [do we love this idea — devoting ourselves to it]? Where... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Motion Pictures | Jul 3, 2012
Logos, fonts, custom alphabets and design strategies: from one sheet to main titles WORKING AS A DESIGNER IN THE THEATRICAL BRANDING Design / Strategy market, the “instinctually” founded process is pebbled with uncertainty and the foibles of a largely... Read More
by Tim Girvin | Concepts, General | Feb 3, 2012
Doing creative speculative work — a pitch that costs nothing for the client — and everything for the creative team. I was in an argument with the team at Toyota — for what seems like months; lots of errors, miscommunications, challenges and failures... Read More
by Tim Girvin | Brands, General, Storytelling | Jul 8, 2009
Rock my world, make me different, knock me out, make me beautiful — take me someplace else. Creating strategic campaign positioning signatures: premise, promise, expectations and outcomes. There is a presumption that everything is greener, someplace other than... Read More
by Tim Girvin | Concepts, Cool People | Jun 20, 2012
The mystery of design | drafting design as talismans, amulets, portals and gatekeepers An old sign in Paris Working with Pierre Dinand, [and, noted herewith, that collaboration, here] in Paris — in the making of a shopfront signing, lasercut from solid brass,... Read More
