Search results for: symbolic design
by Tim Girvin | Concepts | Aug 9, 2009
Amazon, the mind, cloud consciousness and the making of place. Earlier in my life, I was under training, in languages (German, at the time), with Thomas Bunnell, SJ. I actually went there, with him, to a monastic seminary — to practice and study the... Read More
by Tim Girvin | Brands, General, Storytelling | Jul 8, 2009
Rock my world, make me different, knock me out, make me beautiful — take me someplace else. Creating strategic campaign positioning signatures: premise, promise, expectations and outcomes. There is a presumption that everything is greener, someplace other than... Read More
by Tim Girvin | Concepts, General | May 26, 2009
Jorge Colombo | cover illustration, the New Yorker, June 2009 Starting at the beginning, the mouse, the magic, the drawn and the digital. Of course, really, it all starts here, in drawing — the touch of the fingers, with insight, interpretation and meditation.... Read More
by Tim Girvin | Concepts, Marketing 2.0, Retail, Trends | May 26, 2009
Marketing sex, retail and the recession There’s been a dire downturn, underlining the bleakly obvious. And it’s been down for everyone — everything — everywhere. All markets — and each of us — everyone’s been affected,... Read More
by Tim Girvin | Brands, General, Marketing 2.0, Retail | May 1, 2009
It’s not coffee alone, it’s the Starbuck’s experience. There’s a new campaign, popping on Sunday and here’s the sneak peek, referencing Howard Schultz’s intonations — along with some other Starbuckian baristas, offering their... Read More
by Tim Girvin | Concepts, General, Motion Pictures | Apr 24, 2009
Studying the music, the mind, the meaning — cinematic brand strategy and design. The mind of the soloist, the split mind in the brilliance of the schizophrenic — how is the passion of melody, of harmony, newly sensed and seen? Last night, I was talking... Read More
by Tim Girvin | Brands, Concepts, General, Trends | Mar 24, 2009
Boxed and cartoned water, newly watered solutions? What freight, now? When I was working in Paris, I came in contact, as a consultant, with an intriguing group: Suez. Interestingly enough, this group was founded on the building of the Suez Canal — this 19th... Read More
by Tim Girvin | Brands, Concepts, Cool People, Marketing 2.0, Trends | Feb 12, 2009
Thinking about how things are seen, scene… scene, this — ? the seen, the seeing, the scene? right? Visualizing Twitter as Barack Obama Became the 44th President tableau, go. I was studying this modeling, and collided with, again, Tableau. When I go back,... Read More
by Tim Girvin | Brands, Luxury, Storytelling | Feb 1, 2009
A Study of Brand, Truth and Storytelling in Community As a brand consultant and designer, I’ve been working internationally for 35 years in finding the heart of brands. Brands, in a way, that have heart, have an especial place in my practice. Because brands that... Read More
by Tim Girvin | Brands, General, Motion Pictures, Retail, Storytelling | Jan 16, 2009
Exploring the ideation of identity in theatrical advertising What is it about dogs? How is it, after thousands of years, we have this undeniable link with dogs? We immediately attach personality to them. We see something in dogs? And we see, perhaps, something of... Read More
