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Search results for: symbolic design

Project: Riders® by Lee®

Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...

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Project: Nordstrom

Nordstrom The Challenge Well Suited to Survive Nordstrom is a family retail empire that dates back to a shoe store founded in 1887 by patriarch John W. Nordstrom. After generations of growth and change, Nordstrom came to GIRVIN with a legendary reputation for customer...

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Project: Transderma

Transderma The Challenge Expanding the Market Dr. Alvin Ronlán and Graziella Gallelli Ronlán of the Swedish company Transderma Serums, make a science-based line of skincare products. They called on to GIRVIN to re-evaluate how their company presents itself to the...

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Blog: BRAND STRATEGY AND TIERED ENGAGEMENT

YOU UNDERSTAND. YOU KNOW. YOU BELIEVE. We all know that our work, brandspace, will be about the tiering of messages and visuals that enchant the participant. The signature of design is the sewing of that suture—side to side, layered, lit and shadowed storytelling:...

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