Search results for: symbolic design
by Tim Girvin | Concepts, Cool People, Retail | Sep 28, 2011
the first of two observations | brand, metaphor, retail design NASA Designing a strategy of remarkable visualization: the conscious design, creative intelligence and the mystery of dreams Sometime back, Dawn Clark AIA, LEED AP and I’d considered the idea of... Read More
by Tim Girvin | Concepts, Scent | Jul 8, 2011
The Concept of the Fragrance — and the Prison. What’s Left in the End of Solitude? Listening to prisoners led Beaux to create perhaps the greatest perfume ever. I listen. I was talking to a prisoner — this, a casual aside — a man who’d... Read More
by Tim Girvin | Concepts, Retail, Scent | Dec 17, 2010
The study of scent, recollection and experience An obsession with scent: the fragrance of place It’s pretty clear, to anyone that works in the fragrance place of marketing, brand strategy, utilization of tactical “fume” in enhancing experience, that... Read More
by Tim Girvin | Brands, Designers | May 27, 2010
Art, branding and jewelry I had an experience in working with the fragrance group at Bulgari, along with another friend, an executive marketing partner there, that moved on to build the brand Gilt. Recently, the concept of exploring the art of jewelry and its... Read More
by Tim Girvin | Concepts, Places, Scent | May 7, 2010
This blog reference comes from a request from Steve Heller — to write something about scent — about design — and creating and understanding experience. I was talking to him at a conference we were speaking at together — and he asked —... Read More
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Retail | Mar 29, 2010
Exploring the concept of a single brand article, captivating market share and perception There are a series of brands that found their legacy based on the proposition of a single product — and they can either build on that foundation, over time, or they become... Read More
by Tim Girvin | Brands, Concepts, Cool People, Trends | Dec 3, 2009
Examining the principle of integrated marketing, experience design, and the semblance of the sentient. I’d start with this poetic assemblage. Memories reach back. They are the string from the now, to the then. They link where we are, what we are, to what... Read More
by Tim Girvin | Brands, Cool People, General, Scent | Oct 30, 2009
Tom Ford in Tokyo. Photo By Akiko Sameshima Exploring the human brand, story, product development, scent and visioning. Obviously, I’ve got a thing with Tom Ford. There are layers there. One, meeting him, talking to him, interviewing him — and learning... Read More
by Tim Girvin | Brands, Retail | Oct 23, 2009
Image from TechFlash Taking pictures of Microsoft’s opening retail with iPhones. Sometime back, a friend of mine offered to introduce me to the new leader of Microsoft retail. I won’t mention either name, since it’s pointless now — I never... Read More
by Tim Girvin | Brands, Concepts, Cool People, Storytelling | Oct 11, 2009
Brand strategy exploration: Yves Saint Laurent | Girvin: 2007 For a presentation on entrepreneurship, branding and emotional content to the Nanyang Technological University, Singapore GIRVIN’S FOCUS has been directed to the concept of brand development and... Read More
