Search results for: symbolic design
by Tim Girvin | Brands, Concepts | Jun 12, 2024
There’s a word that GIRVIN uses as a way to define the thoughtful design of brands in the context of a 360º sentience—experientiality. It’s a spherical watchfulness—in one classical reference, keep your “head on a swivel, watch your six” way of approaching a place,... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Places, Storytelling | Apr 28, 2016
The Walking Senseway to Spectacle and Sensation I was walking the road. And thought of the sound on my feet, scrabbling the gravel, sliding on some hot asphalt, smoother wet concrete, some metals, the swish of grass — then hard wood — the flooring — and another part... Read More
by Tim Girvin | Concepts, Designers, Places, Storytelling | Oct 13, 2015
THE WAYFINDER’S ART. THE DESIGN OF SIGNS. Where to? The art of being lost and finding your way. I WAS LOST, NOW I AM FOUND. What of the emotionality of that experience — I’m lost? I’m found. I’m finding my way? To pleas of positioning and geographic self... Read More
by Tim Girvin | Brands, Concepts | Oct 23, 2014
And the Emotions of The Skin The realm of touch and brand holism. There are people that talk about their 360º branding experience. I talk to them, walk a ways with them. And watch. When you think about brand experience, the query point will be what feeling does the... Read More
by Tim Girvin | Concepts, Places, Retail, Scent | May 8, 2014
The Design of Fragrances From The Forest Sometimes, it’s a ritual. A gathering of clans, spirits, prayers and reaching to another place, the plane of the unseen. Sometimes, it’s just fire, smoke and the vapors of translation — from woods and grasses... Read More
by Tim Girvin | Concepts, Designers, General, Places, Trends | May 9, 2008
My friend Dawn Clark, AIA LEED®AP, Principal at NBBJ | Design — sent along this story; digging in, I’ve found more. I’ve written a lot about patterning. Actually, I’m captivated by it. Patterning as a kind of subtle substrate brand messaging,... Read More
by Tim Girvin | General, Interior Design, Places | Feb 1, 2008
Jumeirah, the Dubai-based global hospitality brand, created — with help of restaurant designer Tony Chi | NYC — a new visioning of dining experience at the Essex House. Our role was to define strategy and personality, gather pertinent commentary from Kerry... Read More
by Tim Girvin | Concepts, Places, Storytelling | Feb 25, 2014
Feeling in the world of design, sensation and brand In the midst of scientific tabulation, the downloading of massive arrays of data, the swirls of crowds, the whorls of trend and the waves of movement, it might be said that ultimately it will come down to one thing:... Read More
by Tim Girvin | Concepts | Dec 12, 2013
Designing spectacle SPECTACLE, LITERALLY, LIES IN THE EYE OF THE BEHOLDER. The more experienced the viewer is, the more that person has seen, therein the difference in the appearance of that which is seen, which is, literally, the spectacle. Studying spectacular... Read More
by Tim Girvin | Brands, Concepts, Designers, Marketing 2.0 | Oct 7, 2011
THE CARTOGRAPHY OF DESIGN THINKING | Part one Building the strategies for brand engagement thinking, creative intelligence workshops and tactical layouts for innovation sessions. Working on a project for the planning of a market design program for an emerging brand,... Read More