Search results for: symbolic design
by Tim Girvin | BRAND MYSTICISM, Marketing 2.0, Storytelling | Feb 5, 2020
MAKE FAST THE FUTURE | HOW TO DEFINE CREATIVE DIRECTION FOR BRAND DEVELOPMENT | WRITE A CREATIVE BRIEF. LIGHT THAT FIRE: Could that be brief creativity? Unlikely? Or could creativity be defined—let alone contained—in a brief? What is a creative brief—and is there a... Read More
by GIRVIN | Artists, General | Jul 16, 2019
This month’s design comes from our senior designer MacKenzie Mason. Having been a part of the GIRVIN team for almost two years, MacKenzie is known for her exceptional illustration work, packaging design, and incredible eye for detail. Those who work with her witness... Read More
by Tim Girvin | Artists, Motion Pictures, Storytelling | Jan 31, 2019
THE DRAWING OF MOVIE LOGOS AS A STATEMENT IN THE ARTISAN INSIGHT: FROM MIND TO EYE TO HAND AND THE ILLUSTRATION OF LANGUAGE AND IDEALS. When I was in college, I didn’t really study conventional “graphic design,” in fact, I skipped it altogether. The module on... Read More
by Tim Girvin | Concepts, Storytelling | Sep 5, 2018
THERE IS A WORD AND A STRING OF LETTERFORMS; AND IN THE CONSTRUCT OF THE TWO, THERE IS MEANING IN THEIR BEING. CONTEXT AND WHAT THAT MEANS FOR A DESIGNER, A BRAND AND AN EXPERIENCER. [Above] Tim Girvin shooting words, textures, materials | photo Dawn A. Clark IN THE... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail, Storytelling | Oct 25, 2017
STORYTELLING NINTENDO BRAND DESIGN FOR NINTENDO ENTERTAINMENT SYSTEMS, GAME BOY, SUPER NINTENDO, VIRTUAL BOY AND ULTRA64. OLDER, LEGACY GAMING SYSTEMS are becoming more popular, as in antiquated coolness, old hip as new, dope software. Even Atari shows up in... Read More
by Tim Girvin | Brands, Concepts, Incubation, Storytelling | Jun 14, 2017
FUTURE FORWARD | BRAND STRATEGIES AND INTENTIONAL IGNITION TIME TO LIGHT THAT FIRE. Brief creativity? Can creativity be defined in a brief? Probably not. What is a creative brief — and is there a point to being brief? In a cycle of a half-decade, more often than not,... Read More
by Tim Girvin | Brands, Cool People, Motion Pictures | Mar 31, 2017
CREATING AN ALPHABETIC CODE THAT BRIDGES THE DIGITAL WORLD OF THE MATRIX Most know about our history on The Matrix, it began with a call, 19 years ago. The agent from Warner Brothers offered that Joel Silver wanted me in his offices, the following morning, to talk to... Read More
by Tim Girvin | Concepts, Marketing 2.0, Trends | Apr 14, 2016
LOOK BACK TO FIND MORE As a designer, many of us watch the trends of design, over time — we look back 10 years, 20 years — 30, 50 years. We think about the cool airspun design of the 50s. Or we jump back to the 20s and 30s, we study post martial, WWII... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Motion Pictures | Mar 5, 2012
Designing a brand around a legendary legacy John Carter’s legend story, at Disney, is relatively recent — but the Edgar Rice Burroughs’s saga spans back decades [1911] to its origination — for a relatively short-lived comics series [72 weeks ],... Read More
