Search results for: symbolic design
by Tim Girvin | Concepts | Jul 3, 2024
The Quest for the New, in Remembering the Past Contemplations on brand innovation and evolution patterning I bought a new car in Portland, Oregon, and I recalled my days working down here. Time goes by. And back then, I was working with Lloyd Reynolds—and later, a... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts | Jul 25, 2024
The Person, the expression of Presence and the Brand Every time that you’re working on an enterprise, the proposition of brand, it’s always about people; it’s the people that built it, those that work in and around it, and finally, the community that is in thrall to... Read More
by Tim Girvin | Brands, Concepts, Places | Apr 21, 2016
The Quest for Soulful Places As a designer, I find that the work on converting spaces to more meaningful places, which more often than not has to do with the very journey of what soul is supposed to be. Soul is a ancient seed sound — a voicing — for sea, and the point... Read More
by Tim Girvin | Concepts, General, Scent | Oct 19, 2007
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly... Read More
by Tim Girvin | Concepts, General | Aug 16, 2007
When someone gets something — understands a message, how is it gathered, how is it understood? The lay of the alphabet, the geometries therein, speak to the message of the mind, laid bare, in the character of the black on the white, the message — missive... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Mar 27, 2014
THE LEGEND OF CULT AND THE IMPLICATIONS OF CULTURE In an engaged manner, culture appeals most inherently to the idea of cultivation. A metaphor of gardens, flowering and nurturing growth. In the cultural revolution of the world inside brands, the longest shadow from... Read More
