by Tim Girvin | Concepts, General | Dec 15, 2010
What lies beneath: the nature of the x, the cross road, the crossing guard, the mark of the x and the magic of the nexus. Girvin imagery | screen or site shot from handheld The symbolic allegory of the x mark. When I was in Bali, I was surprised by the... Read More
by Tim Girvin | Cool People, General, Places | Mar 23, 2009
Exploring the concept of the place, made in the mystery of building, the poetry of the world around it. I’ve been looking at, and exploring building design for decades. And, being in the neighborhood of architects, also for decades, I’ve learned to look at... Read More
by Tim Girvin | Brands, Human brands, Storytelling | Jul 19, 2016
Will meaningful brands empower the strategy of business direction: the future? Could business stand for more than just bizzy-ness and commerce? Surely. And many do. In these days, exploring the soul of brand in the human enterprise, we find the quest for meaning to be... Read More
by GirvinIT | BRAND MYSTICISM, Brands, Concepts, Storytelling | Jan 19, 2022
In our experience, brands are—and should be—on a perpetual move, never quiet, always exploring, evolving, tuning and turning to new relationships and communities. And most brands do—with forward thinking leadership, they’re thinking—“we’re missing something here, we... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Dec 27, 2010
Passage, relevance and the scent of time. Brand re-invention, dissolution and reclamation. The pink bar of soap: 84 years of Camay. Photograph by Dan Neville. What happens when a brand disappears? Girvin brand backgrounder Working as brand strategists for Procter... Read More
by Tim Girvin | Brands, Concepts, General, Human brands | Jan 13, 2008
While it might seem profoundly obvious, the brand is inherently human — it’s about people, connecting to other people. People create brands — the notion of a brand DNA is nothing but an explication of the concept of the precisely personal character... Read More
by Tim Girvin | Brands, Concepts | Apr 10, 2013
Exploring the heart and soul of brand, story and personality There’s a journey in getting to the heart of brand, and in a manner, it will be about finding the light that lies at the end of that voyage, or in the center of that conclave. I’m always looking... Read More
by Tim Girvin | Brands, Trends | Sep 4, 2012
Old Coolness | Logo history Image credit: StockLogos In the past, countless logos show the character of the original brand personality. Does modernization take away the soul of their launching propositions? In some instances, we think — “yes!” How... Read More
by Tim Girvin | Brands, Concepts, Retail | Apr 15, 2011
Brooklyn microshops — a complexity of sensorial engagements | Girvin photography Brand soul placement, finding the applications of presence in impression and experience design. I’d given a talk, at an international retail design forum at Starbucks... Read More
by Tim Girvin | Concepts, Trends | Jan 10, 2011
The palettes of brand — the soul of color What could be the nature of the story — how do they align? Surely there are emotional states to color, but the idea of coloration in relationship to brand, and to the transitioning of experiences is an interesting... Read More
