Search results for: place making
by Tim Girvin | Brands, Concepts, Storytelling | Dec 9, 2020
IN THE JOURNEY OF BRANDING—AND THE VISUALS AND MESSAGES THAT ARE PART OF ANY BRANDING INITIATIVE—THERE IS, INVARIABLY, A MESSAGE INSIDE THE MESSAGE. THERE’S A STORY IN THE STORY, THERE’S A TELLING INSIDE THE NARRATIVE. I believe that I first experienced this in the... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Marketing 2.0, Retail | Feb 19, 2020
In the journey of brand strategy—trying to define brand direction and orientation—there is an alignment between stance, intention, personality and direction: future visioning. It’s a synchronism of story—which invariably involves humans and their build-out of the... Read More
by Tim Girvin | Concepts, General | Dec 15, 2010
What lies beneath: the nature of the x, the cross road, the crossing guard, the mark of the x and the magic of the nexus. Girvin imagery | screen or site shot from handheld The symbolic allegory of the x mark. When I was in Bali, I was surprised by the... Read More
by Tim Girvin | Concepts, Marketing 2.0, Retail, Scent | Oct 21, 2010
When scent becomes too much in retail environments and place making: fragrance awash in experience design Image courtesy of Warner Brothers (Inception) Abercrombe & Fitch, conflict and protest — a Fierce objection You might recall a time when, strolling at a... Read More
by Tim Girvin | Brands, General, Interior Design, Places, Retail | Dec 14, 2008
I’ve been looking for truth. I’m looking for truth in my self — what do I do, in practicing what I tell, preach, to others. And telling the truth in the reign of the firm — what we do, what we offer, and how we go about doing it, in finding the truth and the heart of... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Retail, Storytelling | Jan 17, 2023
WHEN YOU THINK ABOUT IT, A KEY POINT OF RESONANCE IN BRAND EXPERIENTIALITY* COMES DOWN TO THE HOLISM OF SENSATION. How does it feel? How unforgettable is the holism of your feelings— or your guests feelings—about it? For many of us, that would be what we see—but... Read More
by GIRVIN | Concepts, Motion Pictures | May 2, 2019
How do you design for the impending potency of silence? This was a problem presented to GIRVIN when tasked with developing the movie title for John Krasinski’s directorial debut “A Quiet Place.” The process, for us, begins with the script. Located in a secure spot at... Read More
by Tim Girvin | Concepts | Jun 16, 2016
BRAND KICKSTART: ZEN MIND, BEGINNER’S MIND GIRVIN office lobby working session | Seattle THE IMPETUS OF SPIRITUAL BRANDING — EXPLORING THE CONCEPT OF ZEN IN THE CONSTRUCT OF BRANDING In working with teams, on the implications of their brand, the process is inevitably... Read More
by Tim Girvin | Concepts, Storytelling | May 8, 2016
HAPPY MOTHER’S DAY Celebrating the Mysteries of The Mother In my journey thus far, I’ve studied the hand-making of things, the creative molding process as a person driven and bidden by the magic spell of making. But that making is a deeper realm, held in the... Read More
by Tim Girvin | Concepts, Storytelling | May 13, 2013
The Whorl of Making and Imagination Sometimes when I’m thinking about a challenge, working my way throughout a complex puzzle — I draw my self into it, and out of it. Above, my little finger on an iPhone. Below, the dinner table and a team meeting,... Read More
