Search results for: momentum and moment
by Tim Girvin | Concepts, Places, Scent | May 7, 2010
This blog reference comes from a request from Steve Heller — to write something about scent — about design — and creating and understanding experience. I was talking to him at a conference we were speaking at together — and he asked —... Read More
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Retail | Mar 29, 2010
Exploring the concept of a single brand article, captivating market share and perception There are a series of brands that found their legacy based on the proposition of a single product — and they can either build on that foundation, over time, or they become... Read More
by Tim Girvin | Concepts | Mar 27, 2010
Examining the concept of entrepreneurial spirit, persistence and the predatory obsession I’ve spent a lot of time, talking to colleagues in the field — designers, brand people, consultants, architects, engineers, bankers and financiers, real estate... Read More
by Tim Girvin | Concepts | Feb 15, 2010
The nature of the scripted hand, gesture and the fluent link to the mind I was talking to Steven Heller, the former Creative Director of the New York Times, and a person of astonishing connections and scholarship in the real of the history of design, author of more... Read More
by Tim Girvin | Concepts | Feb 8, 2010
Exploring the concept of storytelling, and the nature of attentive reception: brand, life and design. If you’re telling a story, brand related or otherwise, who’s paying attention? Returning from a design summit, in Florida, there was a series of... Read More
by Tim Girvin | Concepts, Marketing 2.0, Trends | Nov 28, 2009
The First Twitter Christmas What happened? Less shoppers, but more money spent (than last year, surely!). By the running analyses, online, the gathered summary is that the National Retail Federation estimated that 140 million people hit the stores and shopped online... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant content, delivery and entertainment — the concept of the... Read More
by Tim Girvin | Brands, Incubation, Storytelling | Oct 12, 2009
Brand strategy in cause related marketing Every brand begins with a human, and that sense of the “human-ness” is aligned with intentionality. Humanitarian brands — those which espouse the notion of aid for other human beings — are intentionally... Read More
by Tim Girvin | Concepts, Cool People, General, Marketing 2.0, Retail, Storytelling | Sep 13, 2009
A brand that returns to the heart of design in the recollection of story. In the midst of automobile industrial travails, bank ruptures and dreadful vistas for new car sales, the new G.M. Chevrolet Camaro “sex machine” is changing the tidal surges of... Read More
by Tim Girvin | Brands, Concepts, General | Aug 24, 2009
Studying the context of intuition in branding When we’ve had the opportunity to explore the notions of testing — locally, nationally, internationally, even in micro-community and localized interceptions — it’s interesting to consider what is... Read More