Search results for: momentum and moment
by Tim Girvin | News | Jul 20, 2016
Congratulations Zoe on your recent article in the New York Times! New York Times Article We started with her, just at that moment, perhaps a little way out of her dorm, but a visionary wherever she goes. An honor, that partnership — brands from scratch! Lasting Smiles... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jun 28, 2016
The Naming of Things THE MYSTICAL ROOTS OF THE DESIGNING AND VOICING OF NAMES. When you think about it, telling someone your name is either comfortable or proves an uneasiness. And sometimes, you might ask for the name of a person, and there is a pregnant moment of... Read More
by Tim Girvin | Concepts, Storytelling | Jun 2, 2016
ALL THAT WANDER SHALL BE FOUND The Quest for Metaphor, Personal Symbolism and the Iconography of Journey IN THE WORK ON BRAND, the questing strategist invariably finds that — besides the fundamentals of commerce — there are deeper values to the work: there is a... Read More
by Tim Girvin | Concepts, Places | Apr 5, 2016
SYMBOLIC EMBLEMS FOR INTERIORS: DESIGNING TALISMANS FOR A PLACE The Journey of Design, Place-making and Creative Environments: Archetypal Signage and Magical Badges As any designer knows, to brand and experience design, there is a link between storytelling and... Read More
by Tim Girvin | Concepts, Places | Mar 17, 2016
PRINCIPLES OF ABOVENESS THE STATE OF WOWNESS* IN THE NATURE OF SEEING, THERE ARE DIRECTIONS – THE VECTORING OF PLACE AND SITE, SIGHT SEEN AND UNSEEN. BUT IT DOES COME DOWN TO THE LOOKING – AND THE LISTENING IN THE LOOK. AS ONE STUDIES ANYTHING, THERE IS THE REACH BACK... Read More
by Tim Girvin | Concepts | Feb 9, 2016
THE STONE THAT TURNS AND TURNS AGAIN. When a map becomes clear, there’s a path that could be drawn. It might not be for all to see. Others might see it, take those fragile steps into the unknown — and some: never again venture into the risk of the unseen, the... Read More
by Tim Girvin | Brands, Concepts, Retail | Apr 27, 2011
The spiral of brand experience design: Girvin’s red thread of connective analyses The Analysis of the Concept of Place Making and Food Design Working for years on the propositions of food experience — from luxury dining to kiosk service, fast casual to... Read More
by Tim Girvin | Concepts, Scent | Mar 25, 2011
Scents that celebrate urban experiences: the innovations of Comme des Garçons (and others) in fragrance concoction; there are fumes that might be called poisonous to some, others that live in the interpretation of city scents, industrially composed and material... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Sep 20, 2010
Photo by Dawn Clark, AIA LEED AP Every brand is made for humans. Every human could be a brand. What’s the story? I was a student at The Evergreen State College, and I was asked to offer a presentation at a networking event to support the school, as well as the... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jun 29, 2010
Exploring the word, the history, the meaning of infectious content. It’s interesting to me to look into the context of the framing of language; and it’s not an infrequent comment to me – “is that a real word?” I will confess to sometimes... Read More