Search results for: momentum and moment
by Tim Girvin | Brands, Concepts, Storytelling | Oct 1, 2021
DESIGN AND RISK EVERY DESIGN REACH IS A RISK, IT TAKES COURAGE TO ADVANCE FROM ASKING QUESTIONS AND LISTENING TO OFFERING SOLUTIONS. THE GAUNTLET THROWN TO THE WORK IS THAT—IN ANY JOURNEY—THERE IS RISK. You’re presuming that you—brand person, design researcher,... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts, Places, Retail, Storytelling | Dec 1, 2021
IN THE JOURNEY OF BRAND DESIGN, IT ALWAYS COMES DOWN TO MEANING, MEMORY AND SENSATION. We’ve been working around the brand frontline for 4.5 decades. There are a string of alignments that emanate from that succession that are the core questions that always come to... Read More
by Tim Girvin | Brands | Jun 30, 2021
IS IT THAT THE GREAT IDEA IS A LIGHTNING STRIKE? OR IS IT A BURGEONING STORM? THE BRILLIANT, SCINTILLANT IDEA EMERGES AS A BREEZE—A SOFT TELLING, THEN THAT SHALL BECOME A WIND-RIVEN ROAR. There’s a question—the how of inspired idea[l]s—which could come as a lightning... Read More
by Tim Girvin | Concepts | Mar 7, 2024
Seeing stories in Brands, Design and Gesture. As a leader of workshops, and team-related branding sessions, I tend to watch my teams very carefully. My last blog spoke to listening, and appreciative observation— how to study the evidences of emotion in the gestures of... Read More
by Tim Girvin | Concepts, Scent | May 5, 2021
When I see things, invariably I smell them. When I touch things, I smell them. It’s a curiosity trait—it’s one thing to see things, it’s another to touch them, still another to taste them, or hear them. It might be said that the obvious jump is anatomical sensory... Read More
by Tim Girvin | Brands, Cool People, Human brands | Apr 21, 2021
It was in our NYC office, a half day session of exploration with Jamie Kern, a discussion of the principles, design direction and attitudinal strategies of a new brand, founded on a shoestring, IT Cosmetics. What was then, thrives now. Jamie at GIRVINYC In our... Read More
by Tim Girvin | BRAND MYSTICISM, Incubation, Storytelling | Dec 16, 2020
BRAND OBSERVATIONS, PARTICIPATION IN WATCHFULNESS. In the past, in my observations of brand experiencers, it has been a long journey—and a string of compelling notations of learnings about people and how they relate to brands. I think back to my beginnings, working on... Read More
by Tim Girvin | Brands, Cool People, Storytelling | Oct 28, 2020
BRANDS ARE, IN ACTUALITY, WORLDS. THEY ARE WORLD VIEWS, THEY ARE PLACES AND ENVIRONMENTS, DIGITAL REALMS; THEY ARE SPARKS OF IMAGININGS; AND THEY ARE THE QUANTIFIED AND ACTUALIZED DREAMS OF FOUNDERS AND FOUNDRESSES. THEY ARE THE RISK AND COMMITMENT OF SWEAT: \LOVE,... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts | Jul 24, 2020
EXAMINING THE JOURNEY OF THE WORK, THE DEEPER MEANING OF BRAND Isn’t it so, to each your own in the way you make? I was talking to a team—a brand team— about their business, their story, their movements which came to: one, the course of the last number of years since... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Jun 24, 2020
The soulful pathway, brand journeying—studying the modeling of the deep space of branding, metaphors, storytelling and innovations in a time of change. Everything’s changing, as well we all know. Life speed—living accelerates and complicates, death speed—death and end... Read More
