Search results for: metaphorical thinking
by Tim Girvin | Concepts, General, Motion Pictures, Storytelling | Jun 11, 2012
SNOW WHITE AND THE HUNTSMAN | Archetypes in storytelling, repetitive patterning in the mythic dimension The question and the quest for the lineage of story patterning. (in-theatre screen, street and subway shots / girvin) There is a story, in a story, in a story... Read More
by Tim Girvin | Concepts | Jan 4, 2022
GIRVIN IDEATOR® NEW BRAND DEVELOPMENT, INNOVATION AND NAMING. There are two sides to the issue of a name—one is “hey you, what’s your name?” Or, “my name is…” The other is, “I call your name…And I know your truth, you are mine.” One might say that the ancient strategy... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Human brands | Jun 16, 2022
Brand naming As many know, there is a profession of nomenclature strategy—people who “name” things. It’s an intriguing meditation, given ancient character of the concept of the name, which as the tradition of antiquity proffers, speaks literally to the true nature of... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts | Sep 15, 2022
IN THE RING—THE STANCE, THE FOCUS, THE BALANCE AND THE SPEED. I tend to think about everything as a metaphorical expression—there’s a poem, everywhere; there’s a story behind everything; there is something which lies beneath—and it’s worth looking in, listening,... Read More
by Tim Girvin | Brands, Concepts | Oct 6, 2022
And the implications to brand, strategy and the target Image: Disney Marvel Studios In my history, working around brand space, there are inherently central points of business structure, key practices that boost the brand’s proposition—channel core offerings. The... Read More
by Tim Girvin | Concepts, Marketing 2.0 | Dec 6, 2023
Your name is your apex point of recognition—it’s the first thing that your audience sees and hears—it’s the hello: “my name is, here’s what I do. And here’s what I can do for you.” We know naming. GIRVIN has a quarter century of active naming experience, with a... Read More
by Tim Girvin | Concepts, Storytelling | Sep 26, 2018
WE DRAW A LETTER AND PRESUME THAT THERE IS A GRASPED MEANING, BY ALL. ISN’T IT POSSIBLE THAT EVERY MARK HAS MEANING? IT’S SIMPLY GRASPING THAT LEGIBILITY; IT’S THAT YOU [MUST] KNOW HOW TO READ [THEM]. OR THAT YOU NEED TO LEARN THIS NEW LANGUAGE AND THE FORMS THAT... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Mar 21, 2017
The mystical character of a man, a letter and an inspiration Jorge Luis Borges I had a dream about this man, this meeting and I had to recount it again. It’s one of the things that happens when you’re on the road a lot — there is a time where a simple chronological... Read More
by Tim Girvin | Concepts | Aug 16, 2016
ARCHITECTURAL SYMBOLISM, METAPHOR AND CENTERING Walking a old, forested Buddhist compound outside of Tokyo, I was told that the temple site was a specially sacred site — and one that was anciently “magical.” The idea of spirit spaces, places that have special power,... Read More
