Search results for: metaphorical thinking
by Tim Girvin | Brands, Interior Design, Retail | Mar 20, 2009
I found this story, and thought I’d post it. It’s from a couple of years ago, but it is still layered with details about how I see this store. I offer this grouping of images, shot at Apple’s new store in NYC on 5th and Central Park South, as a kind... Read More
by Tim Girvin | Brands, Concepts, Cool People, Scent, Storytelling | Mar 1, 2009
Form language and brandstory: Coco Chanel There are living icons, human brands, and there are others, that create that character after their passing. Gabrielle Chanel is someone that I should write about, considering the concept of the human brand. But not now. What... Read More
by Tim Girvin | Designers, General, Storytelling | Feb 23, 2009
How does the framing of sight, and outcome of interpreted visualziations, drive design? And in looking — seeing — do you increasingly tune your sensing of visual content — and the display of it? While it’s surely impossible to define,... Read More
by Tim Girvin | Brands, Cool People | Feb 9, 2009
I’ve written about my connection with Steve Jobs several times. Working with him at Apple. Working with him at Next. Working with him at Apple. And my link to him is about looking for ways to tell his story in the context of his brilliant evocation of design and... Read More
by Tim Girvin | Brands, Luxury, Storytelling | Feb 1, 2009
A Study of Brand, Truth and Storytelling in Community As a brand consultant and designer, I’ve been working internationally for 35 years in finding the heart of brands. Brands, in a way, that have heart, have an especial place in my practice. Because brands that... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jan 25, 2009
Exploring the comprehension of the word as a primary aspect of brand development in consumer recognition. logocentrism, n. I’ve been thinking about the context of branding in relationship to the word. I look at words. And see what they say. And what they mean.... Read More
by Tim Girvin | Brands, General, Motion Pictures, Retail, Storytelling | Jan 16, 2009
Exploring the ideation of identity in theatrical advertising What is it about dogs? How is it, after thousands of years, we have this undeniable link with dogs? We immediately attach personality to them. We see something in dogs? And we see, perhaps, something of... Read More
by Tim Girvin | General, Scent | Jul 24, 2008
Examining the line between design, fragrance and the mystery of making. There’s a mystery between the concept of design, creativity and the magic of concocting and sequencing outcomes, whether in the visualization of clothing, style, or in the mystery of... Read More
by Tim Girvin | Cool People, General | Jul 23, 2008
I went to see what Christian Chabot, CEO of Tableau Software, has been thinking about. Someone in the blogosphere alluded to Tableau becoming the new Apple. What’s that? But rather, I believe that it is the attitude of Apple — that’s new. It’s... Read More