Search results for: metaphorical thinking
by Tim Girvin | Brands, Concepts, Trends | May 10, 2010
Ben Affleck | Fight Hunger Feed America Feeding America as the warmest bridge to marketing resonance Working on the mission of supporting cause marketing for humanitarian brands presumes commitment — it starts with the extraordinary commitment of the founders,... Read More
by Tim Girvin | Concepts, Places, Scent | May 7, 2010
This blog reference comes from a request from Steve Heller — to write something about scent — about design — and creating and understanding experience. I was talking to him at a conference we were speaking at together — and he asked —... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Marketing 2.0, Retail | Apr 30, 2010
Apple and Flash: Strategic notations Some notes from the man. As a persistent and tireless defender of all things Apple, and the early Girvin working collaborations and design connections with Mr. Jobs — Reed College and Lloyd Reynolds, the later iterations of... Read More
by Tim Girvin | Concepts, Motion Pictures | Mar 10, 2010
The Character of the Alphabet and the Maze of Knowing, the Real and Uncertain. What’s real, anyway? And — to the question of “any way, which?” what is the right “reading”? There’s a mystery in the alphabet — one, ages... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Feb 23, 2010
Examining the concept of brand books — selling the story, the magazine, that brands own The idea of brands that publish their own books isn’t new. I can recall the early days of Abercrombie & Fitch and some of their wildly outrageous “brand... Read More
by Tim Girvin | Concepts | Feb 15, 2010
The nature of the scripted hand, gesture and the fluent link to the mind I was talking to Steven Heller, the former Creative Director of the New York Times, and a person of astonishing connections and scholarship in the real of the history of design, author of more... Read More
by Tim Girvin | Brands, Cool People, Retail, Trends | Jan 27, 2010
Firescript: the hand, the drawing, the gesture and a legacy. I’ve got history on the concept of the tablet. Friends of mine, running hardware design at Microsoft – I told them – what about the idea of showing the art of what this hardware could be?... Read More
by Tim Girvin | Concepts, Scent | Jan 10, 2010
Dawn Clark|photo Perfume, memory, sentience and wandering; exploring the fume of an experience. Getting around, wandering, I find myself not infrequently smelling my way through places. Scent is memory; it’s the definition of recollection in experience. You can... Read More
by Tim Girvin | Artists, Cool People, Marketing 2.0, Storytelling | Dec 25, 2009
Directing brand design and motion pictures | the framing of storytelling in hybrid contexts Tom Ford | The design of A Single Man It’s no secret that I’ve got an admiration for Tom Ford. Yet, interestingly enough, I only own his fragrances. However, the... Read More
by Tim Girvin | Concepts, Marketing 2.0, Trends | Dec 14, 2009
The analysis of Tweeter types: person to person, twitter profiles. It’s good to be clear about who you are. It’s interesting that there are emerging personality profiles, in users, that come into the webbed world of community in communications. And surely,... Read More