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Search results for: metaphorical thinking

Blog: ENERGIZE

Energy, focus, attention, connection — what is the energy that’s set, on the context of driving forward; uncovering the new? That is personal. That’s brand. That is human; that’s enterprise. “energy is eternal delight” — it is...

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Blog: CASTING

WORKING IN IRON, AND HAMMERING IT, OR POURING IT MOLTEN INTO THE CRUCIBLE, ONE LIQUID BECOMES HARD AND FAST — LASTING FOREVER. BUT THERE IS MORE. I’m thinking about the cast in two ways — one, the molding itself, and by the form, what is poured into...

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Blog: RADIATION

RADIATION Z O N E D What of radiant ideas? What of ideas so powerful they spread round the world? What of innovations that embody the radiation of human imagination and commitment — a passion drive to emerge to new platforms of contribution? We’ve been...

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Blog: The Scent of the Prisoner

The Concept of the Fragrance — and the Prison. What’s Left in the End of Solitude? Listening to prisoners led Beaux to create perhaps the greatest perfume ever. I listen. I was talking to a prisoner — this, a casual aside — a man who’d...

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Blog: Brand Touch | Sensuality

Sensations in Experience (Design) In working through a series of materials for a new retail concept, it was interesting to see the preponderance of materials that lusted after the slickest vocabulary of finish. Easy to clean. But, to the nature of soul in (brand)...

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Blog: THE LOGO FOR THE MOVIE THOR

Palaeography, design, historical context and the imagination Theatrical identity design We didn’t work on the movie Thor. In about twenty years of working for Paramount Studios and Warner Brothers, in particular, we’ve worked on literally hundreds of...

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