Search results for: metaphorical thinking
by Tim Girvin | Brands, Concepts | Aug 15, 2013
Color, Brands, and the Layering of Experience, Memory and Recognizability Some say — “stop calling the FT pink!” According to the color standards at the Times, the real color is a “so-called” Salmon Pink. But being an inveterate traveler,... Read More
by Tim Girvin | Brands, Cool People, Retail, Storytelling | Jul 30, 2013
When You Get Out There. For the Curious, More Can Be Found. Doors opened, entries walked, the pilgrimage taken. When you get out there, closer to the heart of the story, the feeling of it: the place, the brand, the people, the story, can be found. For nearly 20 years,... Read More
by Tim Girvin | General, Human brands | Jul 9, 2013
Designing the Hand-made Letter Craft of a Human Brand What the person is, show shall his signature tell his story. The signature is a graphical amalgam of emotion, traits and experiences that craft the character of the hand, the gesticulation of time, the musculature... Read More
by Tim Girvin | Brands, Concepts, Retail, Storytelling | Jul 1, 2013
Conceptualizing holding, in the context of relationship, experience and brand. I was working as a charrette leader on brand for a beauty and wellness start-up. We talked about — “why, who, where, what?” The big questions. And we talked about the... Read More
by Tim Girvin | Concepts, Places, Storytelling | Jun 25, 2013
Designing storytelling, in brand experience and place-journey-making. Earlier in my career, I was studying the concept of signage design in the setting of Imperial Roman culture. From the 500 — 1500 years, BCE, to roughly 400 ACE the idea of cutting important... Read More
by Tim Girvin | Interior Design, Places, Retail, Storytelling | Jun 11, 2013
Understanding Experiencer Journey Working with Nabisco I studied the sequencing of packaging arrangements on shelf, of baked goods. What we looked at what a kind of rolling circle around the aisle walker, looking at how a person traverses a place that represents a... Read More
by Tim Girvin | Brands, Motion Pictures | May 23, 2013
Visualizing the layering of identity: Iron Man I was moving through, collecting and organizing some earlier Girvin studies for Paramount Studios, and hanging out in the theatre, looking at titling treatments, graphic identities for films and one sheet theatrical... Read More
by Tim Girvin | Interior Design, Places, Trends | May 17, 2013
The Waves of Brand Story from the Light When I walk into a place, I think about what I feel. When I watch a person — in my room, my immediate space, I watch them wholly. When I look at, read a story, I try to sense it, that telling, before I do anything else. I... Read More
by Tim Girvin | Concepts, General, Storytelling | May 10, 2013
Studying the Eye, In sight and the Touch of Seeing The Rhythm of Insight, Seeing-In — 1000 Eyes — the brushstrokes of Storytelling, the Rippling of Imagination I was looking into the eyes of a dragonfly that I’d arranged on a mapping, a cartographic... Read More
by Tim Girvin | Concepts, Storytelling | Apr 19, 2013
While I was walking in the woods, the ancient layers told me their stories. [Image above by Justin Kern, altered by Dawn Clark, AIA, LEED AP] When I was young, in NY, my parents took me to the New York City Museum of Natural History [AMNS.] This was a whim reaching to... Read More
