Search results for: metaphorical thinking
by Tim Girvin | Artists, Brands, Designers, Interior Design, Marketing 2.0 | Nov 8, 2017
THE ILLUSTRATION OF THE MIND: FROM THOUGHT TO WORD IN DESIGNED LETTERFORM LINGUISTICS | ALPHABETS AS BRAND VOCABULARIES. Working on hundreds of logos and corporate identity packages, in decades of design and brand development for clients around the world, over time... Read More
by Tim Girvin | Brands | Sep 20, 2017
IF YOU BELIEVE IN BRANDING — THAT AN OBJECT HAS MORE POWER AS A BRANDED ENTITY, THEN WHY WOULD THAT BE SO? There is belief at the heart of it. You believe, you love. It’s what you believe in as a brand agent, and what your audiences believe in as participants and... Read More
by Tim Girvin | Concepts, Storytelling | Dec 5, 2017
AS A DESIGNER, A BRAND PERSON — A CREATIVE, A STRATEGIST, A MARKETER — YOU WORK IN THREADING ALIGNMENTS OF CREATIVITY. THAT COMES TO THIS PARALLELISM: THE SYNCHRONY OF HOW YOU THINK, WHAT YOU’VE WORKED ON AND WITH, AS WELL AS WHERE YOU’VE BEEN. IT COMES DOWN TO: WHAT... Read More
by Tim Girvin | Cool People, Marketing 2.0, Motion Pictures, Storytelling | Aug 16, 2017
CHRISTOPHER NOLAN’S NARRATIVE WEAVING IN DUNKIRK I saw Dunkirk the other night, and it was interesting to study — to watch and walk the design and the holism of its building: the place that it makes in mind, heart and sensation. The building of the design of the... Read More
by Tim Girvin | Artists, Places, Trends | Jun 21, 2017
THE JOURNEY OF LOSS, FINDING, FORGETFULNESS AND THE EYE OF SURVEILLANCE. My Mother taught me about watchfulness and listening. Of studying situations, examining human movements, physical linguistics, moments and interactions, ticks and tells, notes and reveals — as an... Read More
by Tim Girvin | Brands, Concepts, Incubation, Storytelling | Jun 14, 2017
FUTURE FORWARD | BRAND STRATEGIES AND INTENTIONAL IGNITION TIME TO LIGHT THAT FIRE. Brief creativity? Can creativity be defined in a brief? Probably not. What is a creative brief — and is there a point to being brief? In a cycle of a half-decade, more often than not,... Read More
by Tim Girvin | Brands, Concepts, Places | Apr 19, 2017
BRANDISH — THE WAVE AND FLOURISH OF BRAND The OED: “brandish” — Brand as fire. Notes on the Place of being. Considering meaning and etymology, reflections on distinction and memory of meaningful experience. I had a conversation with a friend of mine, Dawn A. Clark.... Read More
by Tim Girvin | Artists, Concepts, Designers | Mar 8, 2017
The Scribbling of Design Theorems — Drafting With Navigational Instruments The word scribe to script, as a verb, is a “scratching, a scribble, a marking.” Describe comes to mind, for in that scratching, definition and articulation of idea becomes manifest — and in a... Read More
by Tim Girvin | Brands, Concepts | Dec 22, 2016
SIGNING A BRAND: BRAND SIGNATURES, HUMAN HANDWRITING AND ATTRIBUTION Examining the idea of brand, signature and personality I was thinking about the idea of hand-writing and the character of the person. By a typical extrapolation, I’d liken the brand to the human — in... Read More