Search results for: metaphorical thinking
by Tim Girvin | Artists, Brands, Cool People, Human brands, Scent | Jan 21, 2011
www.AndreaMaack.com The smells of stone, fire, snow and the sea — the perfume of Iceland: I walk the fragranced way. Every corridor, is a sequencing of scent. Every road, an avenue of smell. Each pathway, the censed notation. I do dream about the crossing guard... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Jan 5, 2011
Flow, on flow — the fluency of flight, channeling, moving into the rivers of time and momentum. (Pelicans on the south eastern shore) Step in? Go? Watch and wait? Move? Take flight — take action. Conceptions of flow, brand, story, soul — stepping... Read More
by Tim Girvin | Concepts, General | Dec 15, 2010
What lies beneath: the nature of the x, the cross road, the crossing guard, the mark of the x and the magic of the nexus. Girvin imagery | screen or site shot from handheld The symbolic allegory of the x mark. When I was in Bali, I was surprised by the... Read More
by Tim Girvin | Brands, Concepts, General, Retail, Trends | Dec 13, 2010
Exploring the concept of clustered retail — microshop villages Brand, story, the hunt and connection — a nexus of inspiration and ideation In my circulation in Seattle and NYC — two places where Girvin offices are — I find the wandering way to... Read More
by Tim Girvin | Concepts | Nov 5, 2010
What is the nature of the design of camouflage? Who designs it, and how does it work? The French cruiser Gloire A colleague of mine, pointed out an intriguing effort to abstractly camouflage boats during WWI with elaborate geometric rippling, reflective patterning.... Read More
by Tim Girvin | Brands, Cool People, Human brands | Oct 29, 2010
EXPLORING HONOR, TRIBUTE, CARE IN THE MAKING OF BRANDS. Rethinking difference in the re-making of Apple principles. “Marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to have a chance for people... Read More
by Tim Girvin | Artists, Cool People, Human brands, Scent | Oct 11, 2010
Bertrand Duchaufour at Madison Avenue L’Artisan (photo Tim Girvin) Exploring the context of experience and the interpretation of place — in scent. It’s interesting, the idea of thinking about working in smell and place — exploring the... Read More
by Tim Girvin | Brands, Storytelling | Sep 14, 2010
Holistic brands: Tabasco and the nature of geographic reference. Brands with a story that are linked to place. I’m looking for True Brands. What I seek is: A story. A person. An offering. Integrity in the making. Care fullness — in the distribution. And a legacy that... Read More
by Tim Girvin | Concepts, Storytelling | Aug 13, 2010
DRIVING, AND SHOOTING, IN A JOURNEY OF 4 HOURS. SPONTANEITY AND IMAGERY. I SPEND A LOT OF TIME LOOKING AT PHOTOGRAPHY — AND I WRITE ABOUT IT, DESIGN AROUND IT, SHOOT IT. AND I PACKAGE AND DESIGN OTHER PHOTOGRAPHER’S WORK. DOING THAT, GIVES ONE A RESPECT... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jul 30, 2010
The Heart of the Human Brand: Design, Imagination and Beauty. Notes on the point of the work: urge, passion, craft, the hand-made brand — a conference presentation in Portland. THE NEW WORLD OF DESIGN: what is the nature of personal reflection in branding? If... Read More