Search results for: metaphorical thinking
by Tim Girvin | Brands, Concepts, Storytelling | Jul 7, 2016
And the Layering of Marketing Focus in SINGULARITY, ATTENTIONALITY, INTENTIONALITY | THEIR STRATEGIES IN BRAND DEVELOPMENT Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding... Read More
by Tim Girvin | Concepts | Jun 16, 2016
BRAND KICKSTART: ZEN MIND, BEGINNER’S MIND GIRVIN office lobby working session | Seattle THE IMPETUS OF SPIRITUAL BRANDING — EXPLORING THE CONCEPT OF ZEN IN THE CONSTRUCT OF BRANDING In working with teams, on the implications of their brand, the process is inevitably... Read More
by Tim Girvin | Concepts, Storytelling | May 24, 2016
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales — the grounding ley-line of the promise — the mission of the everyday. I’d offer a theory of the narrative cloud — the stories that... Read More
by Tim Girvin | Concepts, Cool People, Designers | Apr 19, 2016
Branding Buildings | Building Brands — Aligning Typefaces With Architecture In my earlier years I lived in a neighborhood laden with architects — like when I was 12 years old, in Spokane, Washington. I lived in a MidCenturyModern house [the one at 42nd & Perry]... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 7, 2016
Creating organically realized places with conceptually founded pattern language I was walking a forest, looking at its pattern language — the light, the array of the trees, the patterning of Light on the forest floor, the tread of footprints in the shadowed light of... Read More
by Tim Girvin | Concepts | Mar 7, 2024
Seeing stories in Brands, Design and Gesture. As a leader of workshops, and team-related branding sessions, I tend to watch my teams very carefully. My last blog spoke to listening, and appreciative observation— how to study the evidences of emotion in the gestures of... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Mar 8, 2016
What do you know, anyway? Enchantment, engagement and embracement in the layering of brand messaging, visualization and experience design. The quest to know? The mystery of mind, message and meaning. What about that question, I was contemplating it — someone asked me:... Read More
by Tim Girvin | Brands, Concepts, Storytelling | May 20, 2011
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales — the grounding I’d offer a theory of the narrative cloud — the stories that surround the power of an enterprise... Read More
by Tim Girvin | Brands, Concepts | May 16, 2011
Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding of exposures, those that are strong will require extraordinary staying power. But more importantly, to the nature of... Read More
by Tim Girvin | Brands, Concepts, Luxury, Motion Pictures | May 26, 2010
Examining Vehicles and Brand Placement Automobiles represent a fabulous concretion of brands synchronized to complex emotional and value constructs. Cars contain far more than conventional brands, they are emotive in the context of containment. They exemplify a sense... Read More
