Search results for: messaging
by Tim Girvin | Concepts, Marketing 2.0 | Dec 6, 2023
Your name is your apex point of recognition—it’s the first thing that your audience sees and hears—it’s the hello: “my name is, here’s what I do. And here’s what I can do for you.” We know naming. GIRVIN has a quarter century of active naming experience, with a... Read More
by Tim Girvin | Concepts | Nov 16, 2023
Exploring Observations: Curiosity in Conversations. Asking Questions in the Quest for Creative Answers. I, like my brothers, Mom and Dad, like to ask questions of people—to learn more about who they are. Talking to an elder shopkeeper, learning from her as to where... Read More
by Tim Girvin | Brands, Motion Pictures, Storytelling | Oct 31, 2023
Some observations on the strategy of illustrative brand identity transitioning. I know this is a reach for many of you—as a watcher of the series— but it’s the season, so a reference: happy halloween. Perhaps also likely, you wouldn’t be caught “dead” watching any... Read More
by Tim Girvin | Cool People, Motion Pictures | Oct 26, 2023
How to build brand storytelling for terrifying design narratives Clive Barker It was roughly 40 years ago that I read Clive Barker’s “Books of Blood,” which struck me as a remarkably distinctive turn on the horrifying—as expertly fear-inducing storytelling. Stephen... Read More
by Tim Girvin | Concepts | Oct 20, 2023
Highway 109 In the pace of the work that we’re all engaged in—for my readership, brand marketing space—I offer a meditation on the concepts of speed and pace—in the relationship with projects, and anyone, anywhere, anyplace. A question—observing conversations, “do you... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Human brands | Sep 21, 2023
Talking about you—Personal Journeys, Discovery, Creativity and Making It’s about the work—the work that you’re doing, and what you’re thinking about the work that you’re doing. As a practitioner of brand thinking, strategy and design since 1973, I’ve been thinking... Read More
by Tim Girvin | Brands, Concepts, Human brands, Marketing 2.0 | Aug 31, 2023
The quest for deep storytelling, brand narratives and customer relationships. For about 50 years since—and during—my college and early working days, I’ve given talks, workshops, team presentations to explore some lines of thinking around what we think about brands,... Read More
by Tim Girvin | Concepts, Designers | Aug 16, 2023
It’s Not So Much About What’s There, or What’s Not There—It’s the Intention of the Movement; the Imprint That it Makes. And What the Viewer Holds Forever. As designers, we think about the statement of our design solutions—and the impact and memorability of the work.... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts | Jul 19, 2023
Business Strategies in Expressive Enterprises GIRVIN’s BrandQuest® Any brand is, of course, an human-focused enterprise—the point being that any brand is made by humans and made for humans and their kin—even in the construct of naturality: nature-made products—their... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 27, 2023
A Contemplation On The Quest For Brand Solution-Making, “Magical” Intention And Creative Cartography. We’re All Looking For Answers. In everyone’s life, there’s a quest to find answers to questions—which, simplified, comes to: what, why, where, how—who? An answer... Read More
