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Project: Spa Lore

Spa Lore Procter & Gamble approached GIRVIN to help invent and build out a brand that reaches into the anthropology of healing and rejuvenating natural ingredients. Spa Lore’s brand and product names reference global customs and traditional beauty rituals from...

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Project: Athena

Athena Challenged by gaining mind-share in the mature bottled water category and competing with large existing players like The Coca-Cola Company, Athena Partners sought a partnership with our design and marketing group to successfully brand and launch this...

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Project: Riders® by Lee®

Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...

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Portfolios

Exploration Portfolios GIRVIN has created various PDF portfolio e-books to show the variety and elegance of our work over the years. For more information on what we can do to help you and your company, please contact us at info@girvin.com. Beauty – Fashion |...

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Blog: Hello 2024

Brand Magic, the Succession of Time, and the Portals of Perception The very nature of brands is entirely wrapped around people—“who built the brand, and for whom did they build it?” Otherwise, to GIRVIN’s parlance:“what’s the story, who’s telling it, who’s listening,...

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