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Search results for: love brands

Blog: Brand evolutions

Sometimes there’s a sense that we look at a brand one way, and there’s a potential for it to be tipped another way; and that can be a good thing. We need to be ready for that, mind full of tipping spaces that will transcend or evolve expression to a...

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Blog: Kajeet

What story is there when the tale is hardware and the phone set for kids? Couple that thinking with a slightly schizophrenic jumble and you’ve got brand: Kajeet. Jeet is the personality, safety — the reference, yet a gameworthy fun is woven in....

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Blog: Jeff Han / New interface | TED

HI. I thought about you when exploring this idea. Imagine large scale hand and fingertip gestures in managing, enlarging, reducing and exploring digital imagery files, transparently, on a massive screen, shared in action, two people, with multiple imagery controls in...

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Blog: Camper signatura

Istikal Caddesi / Istanbul : Camper shop.? I liked the concept of these shoes. I bought a pair, but my daughters intimate that they look like bowling shoes. Since I mostly wear black, black, and more black, with a little white thrown in, it seemed a natural. Except to...

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Blog: Brand Braille

*10. MARKETING: INNOVATIVE BRANDING AND MARKETING TRENDS. TIM GIRVIN, designer and founder of GIRVIN, discusses a new expression: Brand Braille. Tim describes this a sa metaphor – a way to transmit a brand message through the creation of a distinctive pattern that...

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Blog: Storytelling

Bill Virgin, Seattle PI To the nature of shifting marketing, to marketing environments…I’d offer this: We tend to visualize the shifting of messages, for businesses, as a tuning of the story. So if there’s the implication that a brand, for example,...

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