Search results for: love brands
by Tim Girvin | Brands, Concepts, Designers | Dec 15, 2009
The savoring of acceleration — fast brand storytelling. Being one who is in the business of acceleration — the development of conceptions that speed, to market, into community, audiences, guest relationships, client spaces and beyond, the idea of... Read More
by Tim Girvin | Brands, Retail | Nov 6, 2009
The red seeing eye of the Droid: exploring brand differentiation for telephone hardware First off, since this blog is about brand messaging and imagery strategy, it would be good to explore that as a opener, so there’s some ground to the accusations. The basic... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Oct 31, 2009
Better than a store, you can eat there: Microsoft Café Exploring a new conception from Microsoft, a café in Paris — to be short-lived, yet an interesting telling on the principles of relationship development. But, Windows 7? Imagery sources Like good... Read More
by Tim Girvin | Concepts, General, Marketing 2.0, Trends | Aug 1, 2009
Exploring social networking tools in building sharing communities: blogging and direct selling relationships. We worked with Kajeet’s founder, Daniel Neal, to build out the opening of a brand proposition for a children’s mobile phone technology a couple of... Read More
by Tim Girvin | Concepts, Cool People | Jul 4, 2009
Kevin Mazur | image.net The death of Michael Jackson and brand, emotion, memory and sales. It’s an unfortunate synchrony that unexpected passage boosts the propositions of the selling of that person. And, of course, this happens time and time again, looking... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Motion Pictures, Storytelling | May 11, 2009
Examining the concept of set design, visuals and production reflected in experience and branding: It took me a long time to determine whether this structure for the film Quantum of Solace was real, or a production design concept for the movie. As it was, the building... Read More
by Tim Girvin | Brands, Designers, Storytelling | May 9, 2009
Storytelling in retail design As designers, there’s a patterning to be explored, something to be seen, sensed, experienced in the making of place and the character of brand, in story — and the telling of retail. Girvin card deck, obverse puzzle assembly by... Read More
by Tim Girvin | Brands, General, Marketing 2.0, Retail | May 1, 2009
It’s not coffee alone, it’s the Starbuck’s experience. There’s a new campaign, popping on Sunday and here’s the sneak peek, referencing Howard Schultz’s intonations — along with some other Starbuckian baristas, offering their... Read More
by Tim Girvin | Concepts, Cool People, General, Trends | Apr 12, 2009
The idea of place, community and the acculturation of coolness. What about that, the idea of opening with a chart that’s about the crashing of the tech stocks? Well, in a way, that’s a two fold gesture, one’s here, to our friends at Tableau and their... Read More
by Tim Girvin | Brands, Concepts, General, Trends | Mar 24, 2009
Boxed and cartoned water, newly watered solutions? What freight, now? When I was working in Paris, I came in contact, as a consultant, with an intriguing group: Suez. Interestingly enough, this group was founded on the building of the Suez Canal — this 19th... Read More