Search results for: love brands
by Tim Girvin | Artists, Brands, Cool People, Retail | Jul 25, 2013
PRODUCT DESIGN, CAPTIVATION AND THE APPLE SIGNATURE I was talking to a young engineer about the principled ideation of Apple industrial design; that certain details are not only innovative not only in terms of product design creation — they didn’t exist... Read More
by Tim Girvin | Brands, Luxury, Retail, Storytelling | Jul 23, 2013
THE HAND CRAFT OF RETAIL DESIGN IN THE BEGINNING, RETAIL DESIGN GOES BACK TO ONE SIMPLE PROPOSITION. “WHY SHOULD I BUY FROM YOU?” The implications of retail speaks to retelling — that is, there is a story, and another story, in a story — and... Read More
by Tim Girvin | Brands, Concepts, Scent | Jul 3, 2013
The Scent of Maleness — the Fragrance Design of Man’s World The ArcherMen Lexicon of Fragrance. Spray it on. The New Meaning of “Air Superiority.” There is something to the world of fragrance design that presumes subtlety, delicacy, restraint... Read More
by Tim Girvin | Brands, Concepts, Retail, Storytelling | Jul 1, 2013
Conceptualizing holding, in the context of relationship, experience and brand. I was working as a charrette leader on brand for a beauty and wellness start-up. We talked about — “why, who, where, what?” The big questions. And we talked about the... Read More
by Tim Girvin | Brands, Motion Pictures | May 23, 2013
Visualizing the layering of identity: Iron Man I was moving through, collecting and organizing some earlier Girvin studies for Paramount Studios, and hanging out in the theatre, looking at titling treatments, graphic identities for films and one sheet theatrical... Read More
by Tim Girvin | Brands, Scent | Jun 6, 2013
Building a Scent That’s Made of Every Scent. When I was young, even back then, I was into fragrance; I explored the idea of taking various fragrances and mixing them together — to get what I wanted. What came of that experience, generally speaking, was a... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 4, 2013
The Stroke of the Idea, in Sound, Found. When I was in Seoul, looking at, and working on Korean retail design, I stopped and watched a street calligrapher, who was writing phrases on newspaper. In the midst of the noise and flurry of the streetscape, I stood and... Read More
by Tim Girvin | Brands, Storytelling | May 20, 2013
Telling the story by hand and meditation. I can recall designing and writing out a phrasing by Michelangelo Buonarroti, “By hand, which follows mind and meditation.” It’s actually a telling that follows a longer contemplation: “The best of... Read More
by Tim Girvin | Cool People, Designers, Human brands | Apr 24, 2013
How are Designers, Creative Minds, Changed by Babies? Having met Tom Ford, albeit in a short quasi-interview and completely unscheduled encounter at a WWD | BEAUTY + FASHION CEO SUMMIT; I’ll admit that I was afraid [of him.] When I was working for YSL, I was... Read More
by Tim Girvin | Brands, Cool People, Motion Pictures | Apr 12, 2013
Star Trek Two Working in the motion picture business, as a designer for theatrical advertising, the potential of working comes from making introductions, reaching out: connecting. It’s always a journey, the explorations, the examinations, the labyrinths of time,... Read More
