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Blog: HAVE A NICE DAY

WHAT IS: “A NICE DAY?” Nice is one of those tough words, that’s so vague and so commonly used enough that it made me ponder — “what’s that mean?” In my own journey, I live in a place of perpetual curiosity about words and meaning. I listen to what people...

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Blog: YOU ARE HERE

BRAND PRESENCE, PARTICIPATION AND SENSUAL DESIGN You’re here, right? That is: right now, you’re presenting, you’re present: you’re here? When you’re walking a space, trying to create a place — something unforgettable — you need to be in here. Present and focused,...

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Blog: Omakase Branding

“This is what I expect to pay.” Earlier in my life, during my entry into the Japanese market, I studied Japanese with an assistant professor of Asian Linguistic Studies from the University of Washington. He would come down, twice a week, for 2 hour speaking and study...

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Blog: Ebola and Rebranding

EBOLA AND BRANDING OR REBRANDING. I was talking to a GIRVIN colleague about the CDC’s management of the Ebola viral spread — from Africa, now stateside. That might be a question to rebranding [the CDC — to reliability,] as well. We’d talked about the legacy of their...

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Blog: Brand Fight Club

Can you fight? Perhaps you’ve had some exposure to boxing? You know what comes of it. The movement is a dance — it’s a whirling and spinning spar — a jumping and explosive hip hop to reach out in a ring, ‘round you. All of the training is about speed and stamina —...

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Blog: The Hand Speaks

The Grace of Handwriting: Soul Drawings It is the physiological nature of our being that what the hand offers reaches back to the psychical current of the mind. In the journey of drawing, learning the way of The Seeing Hand, I was studying the treasury of master...

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