Search results for: love brands
by Tim Girvin | Brands, Concepts, Storytelling | Dec 16, 2014
EBOLA AND BRANDING OR REBRANDING. I was talking to a GIRVIN colleague about the CDC’s management of the Ebola viral spread — from Africa, now stateside. That might be a question to rebranding [the CDC — to reliability,] as well. We’d talked about the legacy of their... Read More
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Nov 20, 2014
The Hatching Stroke and the Ubiquity of Archetypal Design Thinking # I was walking the beach near my studios and found the above mark, cross-hacked into a log, the proverbial “pound” or number sign. And I wondered about it. “When this type of mark is made, what... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 6, 2014
Can you fight? Perhaps you’ve had some exposure to boxing? You know what comes of it. The movement is a dance — it’s a whirling and spinning spar — a jumping and explosive hip hop to reach out in a ring, ‘round you. All of the training is about speed and stamina —... Read More
by Tim Girvin | Cool People, Designers, Human brands | Nov 3, 2014
The Grace of Handwriting: Soul Drawings It is the physiological nature of our being that what the hand offers reaches back to the psychical current of the mind. In the journey of drawing, learning the way of The Seeing Hand, I was studying the treasury of master... Read More
by Tim Girvin | Brands, Concepts | Oct 23, 2014
And the Emotions of The Skin The realm of touch and brand holism. There are people that talk about their 360º branding experience. I talk to them, walk a ways with them. And watch. When you think about brand experience, the query point will be what feeling does the... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 9, 2014
Who are you, anyway? In several recent conversations with client companies, there has been a gesture to a kind of invention — like: “make me something I’m not.” “trying to look, speak, sound and feel like something” else. “I don’t like how we look.”... Read More
by Tim Girvin | Brands, Interior Design, Places, Retail | Sep 22, 2014
Exploring Retail Architecture, Metaphor and Magic. I had a chance to observe the strategic evolutions of Nordstrom’s brand presence in my friendship with Dawn A. Clark, AIA LeedAP — lead architectural strategist and team leader in the newly evolving architectural and... Read More
by Tim Girvin | Brands, Cool People, Retail | Aug 19, 2014
PRODUCT STRATEGY, INDUSTRIAL DESIGN, FASHION, AND THEIR INTERTWINEMENT I was thinking about my relationship with the micro-camera, which — for years, that was a folio of 10s of 1,000s of photographs. After clearing out my files, and reducing the collections, I’m still... Read More
by Tim Girvin | Brands, Concepts | Jul 8, 2014
Studying the journey of brand, and those that gather around them. How close in are you? You say you know, but is that just you? Or others? I was working with a team in Texas, and we were talking about modeling brand relationships — how does a brand team synchronize... Read More
by Tim Girvin | Brands, Concepts, Places, Retail, Scent | Jul 1, 2014
Designing a Pathway of Personality, Fragrance and Their Retail Perfume Portal. In a note forwarded by retail strategist and architect, Dawn A. Clark, she notes Selfridges’ newest innovation — a Perfume Laboratory [Videolink]. As has been pointed out by many,... Read More
