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Blog: Listening to the hand

Seeing stories in Brands, Design and Gesture. As a leader of workshops, and team-related branding sessions, I tend to watch my teams very carefully. My last blog spoke to listening, and appreciative observation— how to study the evidences of emotion in the gestures of...

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Project: Duke’s Mayo & Dressings

Duke’s Mayo & Dressings The Challenge Spreading the word Now and again we get the opportunity to work with a brand has very deep roots. Duke’s Mayo goes way back. 1917, Greenville South Carolina, Camp Sevier: a temporary training base for National Guard soldiers...

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Blog: MYSTICAL BRANDING

THE JOURNEY TO THE HIDDEN CENTER OF THINGNESS [the it]: THE HEART, THE MEANING, THE MEMORY AND THE MOMENT IN THE MOMENTUM IN BRAND MYSTERY. What is the being of a brand? It’s a story. It’s a person. It’s a dream — it’s a visioning to another tier of neo-rightness and...

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