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Blog: What Is Your Name?

Contexts of Nomenclature and Meaning. According to the Greeks, “the etymon is the name of the true thing.” Etymos=true. What that means is that a name is a deep name, and that the truth would be told. Etymon — comes from the Greek for “truth” — and powerful names for...

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Blog: Brand Sensuality

Experience Design, Sensationalism and the Layering of Sensuality You’re a…sensualist? You = sybarite? –––– This from an emailing from the lexicographical modeling of Visual Thesaurus below, a word cartographic tool that plays to motion-mapping the interrelationships...

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Blog: The Signature of a Man

Designing the Hand-made Letter Craft of a Human Brand What the person is, show shall his signature tell his story. The signature is a graphical amalgam of emotion, traits and experiences that craft the character of the hand, the gesticulation of time, the musculature...

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Blog: The Layering of Personality

Writing out the Telling of Brand Character When you meet someone — impressions emerge, tellings happen, characterizations frame themselves. I’ve always believed in the idea of listening, and writing it out. When I ask a question I’m looking for an...

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