Search results for: love brands
by Tim Girvin | Concepts, Cool People, Designers, Retail | Sep 22, 2008
Exploring the story, the man, the brand, Ralph Lauren I’ve met Ralph Lauren, but hardly to any degree that he’d recall. But I did have a connection with him, decades ago. Brief. And unforgettable, for me. Likely completely unknown to him. Why? I’d... Read More
by Tim Girvin | Concepts | Oct 10, 2013
SOUL, STORY, BRAND In the history of the work of strategy and design, when it comes down to it, what have you done? Is it about the roaring financial success you have achieved? Or is it about the learnings, the journey, the sorting of experiences? For my practice it... Read More
by Tim Girvin | Concepts, Marketing 2.0, Places | Dec 21, 2012
How to plan and design a menu? Key is close collaboration — and knowing the diner, the experience strategy, the character of illumination, stylistic consciousness, and the budgeting of items in relation to the financial strategy of the brand. A menu, like the... Read More
by Tim Girvin | Concepts, Cool People | Oct 17, 2012
The sensuality of the book I was working in a remote, private room, the so-called rare book library at Girvin | Seattle. It’s a small space, and in this book room, the volumes start at about a yard from the floor, then rise up to somewhere around 10 feet. People... Read More
by Tim Girvin | Motion Pictures | Jun 13, 2011
Palaeography, design, historical context and the imagination Theatrical identity design We didn’t work on the movie Thor. In about twenty years of working for Paramount Studios and Warner Brothers, in particular, we’ve worked on literally hundreds of... Read More
by Tim Girvin | Concepts | Mar 16, 2011
Girvin There is something to the touch of the hand. And what can be made from it, in the note from the one to another. The idea of the hand — the writing — there are psychic links that reach to the soul, the electrical bolting that drives the inspiration... Read More
by Tim Girvin | Concepts, General | Dec 15, 2010
What lies beneath: the nature of the x, the cross road, the crossing guard, the mark of the x and the magic of the nexus. Girvin imagery | screen or site shot from handheld The symbolic allegory of the x mark. When I was in Bali, I was surprised by the... Read More
by Tim Girvin | Concepts, Marketing 2.0, Storytelling, Trends | Aug 11, 2010
Wi-Fi ubiquity: Starbucks + new digital content. What if Starbucks created its own content for Wi-Fi users? Who cares? Concepts of wi-fi contrary concepts in New Dehli, India (Photo by Girvin, story) I say: no thanks. For years (going back a decade) the Cingular,... Read More
by Tim Girvin | Concepts | Jul 24, 2010
Are you poorful, or richless? Our economy’s new language – shifting story and interpretations Brandstory and language: what’s the positioning — in a challenging milieu — what are we really looking for: rich, poor, satiety or survival? How... Read More
by Tim Girvin | Concepts, Designers, Scent | Jul 16, 2010
Exploring the concept of memory, experience and the layering of the scented, working in Paris: the evocation of the perfumes of women and the metaphor of place and fragrance design. (Photo: Girvin) A friend of mine asked that I offer something — a quick essay... Read More
