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Blog: Hello 2024

Brand Magic, the Succession of Time, and the Portals of Perception The very nature of brands is entirely wrapped around people—“who built the brand, and for whom did they build it?” Otherwise, to GIRVIN’s parlance:“what’s the story, who’s telling it, who’s listening,...

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Blog: Brand Weaving

The Interplay of Ideas, Visuals, Tiering and the lnterlacement of Branded Conceptions You might know, when you contemplate the sensation of brand experience, it’s not one element alone that is memorable, it lies in the layering of tiered, experiential moments that, in...

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Blog: BULLSEYE

And the implications to brand, strategy and the target Image: Disney Marvel Studios In my history, working around brand space, there are inherently central points of business structure, key practices that boost the brand’s proposition—channel core offerings. The...

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