Search results for: love brands
by Tim Girvin | Brands, Concepts, Designers, Incubation, Storytelling | Jul 5, 2016
Pay up. What, pay? Brand development and conjecture. The strategy of idealism and the tactics of reality in brand building. In my history as a strategist and designer, there have been dozens of times that I’ve been asked to build brands and invest in their outcome.... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, General, Luxury, Scent, Storytelling | Apr 5, 2008
The power of two, of community, relationships in development — and the world of fragrance. I’ve written about scent — working in that brandspace, contemplating the spirit of fragrance in the worlds of commerce, personality, travel, integrated... Read More
by Tim Girvin | Cool People, Human brands, Storytelling | Feb 17, 2014
2011, photograph by ©Steve Henke The Agent, An Axiom of Ayurvedic Principles, the Founder of Aveda, Intelligent Nutrients, Moves On. Remarkable people have a weaver-like mingling of a tapestried storytelling that frames out the threading of their lives — they... Read More
by Tim Girvin | Brands, Interior Design, Marketing 2.0, Storytelling | Jan 2, 2013
Windows as the Eyes of the Soul of Wellness The tradition of windows in the merchandising of ideas. At the street level, a building’s windows are, in a manner, the eyes and soul of the bridge between the heart of the building, its occupants and the brand that... Read More
by Tim Girvin | Concepts, Scent | Nov 3, 2011
Exploring the Place of Masculine Fume: the Mind, the Memory, the Mystery of Maleness. There are those that might propose that any man being preoccupied with the idea of scent is a fool. What comes to mind is the self-styled buck that gets on the elevator wafting a... Read More
by Tim Girvin | Brands, Concepts | May 11, 2010
Exploring brands, the equine legacy, design story and materiality Working in Sweden, with a branding program with the luxury group Hästens I found exploring the history of the brand — which, in Swedish, means “Horses” — is intriguingly... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Feb 14, 2010
Global brand erection: the next position(ing) Okay, so it’s Valentine’s Day — some levity, please. I do have a curiosity about the marketing of sex and the relations therein. It’s a tough challenge, a complicated demographic positioning, albeit... Read More
by Tim Girvin | Brands, Cool People, Retail, Trends | Jan 27, 2010
Firescript: the hand, the drawing, the gesture and a legacy. I’ve got history on the concept of the tablet. Friends of mine, running hardware design at Microsoft – I told them – what about the idea of showing the art of what this hardware could be?... Read More
by Tim Girvin | Cool People, Designers, General, Interior Design, Places, Storytelling | Jul 17, 2009
Girvin | Movement: examining place, foundation and the archaeology of brand experience Girvin is moving, after a couple of decades in the same place... Read More
by Tim Girvin | Brands, Concepts, General, Retail | Jul 11, 2009
Exploring the idea of brand, storytelling, personality in the casement of simple typographic messaging Sometime back, we drew a font that we used for a series of soccer posters. We called it Girvenza — for Diadora. It looked like this: Simple. Italian. When it... Read More
