Search results for: love brands
by Tim Girvin | Scent | Jul 10, 2008
Exploring scent with Hoteliers and Perfumers Sebastián Alvarez Murena and Marina Sersale. Foto by Dawn Clark, AIA Imagine the idea of creating a scent that captures the spirit of your hotel. Or of your life. Your hotel: decades old – lying, heated in the... Read More
by Tim Girvin | Artists, Designers, General, Storytelling | Dec 31, 2007
1. How did you get your start? My start? Raw curiosity for one. That’s where it all started, that drove, and drives everything that I am made of. I am one that is easily enchanted by content. I can be ignited in a moment, if the right spark is there. A love of... Read More
by Tim Girvin | Concepts, General, Marketing 2.0 | Dec 10, 2007
The brand story as a communications tool, in brand management and experience design. What is brand, what is story, what is message, what is experience? What changes are emerging in the concept of branding, storytelling, community and communications? What direction, if... Read More
by Tim Girvin | General, Motion Pictures | Jan 15, 2010
The sense of time in brand: chronology, palaeography and theatrical accuracy. There are a grouping of writers that explore the concepts of typographic design and motion pictures. I’m one. While the notion of typographic precision, in design, is some what of a... Read More
by Tim Girvin | Concepts, Motion Pictures | Nov 16, 2009
What’s the connection to the notion of world-ending sagas? Why? I’d venture that there’s a fascination with the idea of the end of the world — people are attracted to it — and the question might be: why? Why would the world end —... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts, Storytelling | Mar 30, 2022
DESIGN STRATEGIES, DEEP BRANDING, METAPHORICAL NARRATIVES Of course, we have a different way of thinking about the alphabet—as designers, as brand fire starters, letter crafters and identity theorists. If you’re thinking about a letter—what’s your favorite? Me? X. As... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Cool People, Interior Design, Scent | Mar 10, 2022
Designing for perfume—the detailing of scent-related *experientiality: D I P T Y P Q U E. When I see things, invariably I smell them. When I touch things, I hear them. It’s a trait of curiosity—it’s one thing to see things, it’s another to touch them, still another to... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Dec 11, 2019
Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves Klein Rue Gentil-Bernard, Fontenay-aux-Roses, October 1960. THE SENSING OF COLOR. PANTONE’S BLUE 2020. “May all that emerges from me be beautiful.” Y V E S K L E I N I... Read More
by Tim Girvin | Concepts, Storytelling | Aug 14, 2019
THE ART OF GETTING LOST. BRAND STRATEGY, GETTING LOST AND THE JOURNEY TO BEING FOUND. ALL THAT WANDER SHALL BE FOUND The Quest for Metaphor, Personal Symbolism and the Iconography of Journey IN THE WORK ON BRAND, THERE’S AN EMERGENCE: ENTERPRISES THAT LOSE THEIR WAY.... Read More
by Tim Girvin | Brands, Storytelling | May 9, 2019
THE STRATEGY OF EXCAVATION, BRAND ARCHÆOLOGY AND JOURNAL WORK CREATIVE MAPPING THE JOURNEY OF BRAND FUTURITY THERE’S WHERE YOU ARE. WHERE YOU’VE BEEN. AND WHERE YOU’D LIKE TO BE. HOW COULD YOU GET THERE— IGNITING THE FUTURE? WHEN WE’RE STUDYING A CHALLENGE,... Read More
